u/voice147

I'm curious how many indie developers and app founders are using AI-generated videos as part of their marketing.

If you are, I'd love to know:

Which AI video tools are you using? (Runway, Veo, Pika, Kling, etc.)

Are you creating full promotional videos or just short clips for social media?

Which platforms are you posting them on?

Have they actually increased downloads, sign-ups, or engagement?

How does the performance compare with videos you've filmed yourself or traditional screen recordings?

If you've tried AI videos and they didn't work, I'd be just as interested to hear why.

I'm looking for real-world experiences before investing more time into this approach.

I'm getting close to launching my app and I'm trying to decide where to spend my marketing budget.

Has anyone here worked with influencers or content creators to promote an app? If so:

Did it actually lead to downloads or paying users?

Did you use micro-influencers or larger creators?

Did you pay a flat fee, use affiliate links, or a revenue-sharing model?

Looking back, would you do it again?

I'm particularly interested in hearing from people with smaller budgets rather than companies spending thousands on campaigns.

I'd love to hear some real-world experiences both successes and failures.

I’ve been running a small business for a while now, and I keep thinking about how differently I would approach things if I had to start again from scratch.

Things like:

• Choosing customers more carefully
• Not underpricing early work
• Spending less time on things that don’t bring revenue
• Getting systems in place earlier
• Saying no more often

Curious what others here would change if you could rewind to day one.

What’s the one thing you’d do differently?