Pull the trigger?
I had an interesting conversation yesterday with an acquaintance I trust.
He runs a small but successful business, not laser related. He has an idea that would require personalized challenge coins but he wants to outsource the coin engraving. Obviously, he cannot guarantee volume.
I don't currently have a laser that can engrave metal but I'm not opposed to the idea of expanding my capabilities. If I decide to add a fiber laser, I wouldn't limit myself to just making coins to this customer. I'm in a pretty rural area so my local customer base is very limited and I don't do online sales (that is a whole separate conversation).
I think I can afford to add a new laser but I also need to make sure it pays for itself within 6 - 12 months.
What are your thoughts, suggestions, recommendations? I appreciate all constructive input.
Edit - Each coin would consist of text and QR code on one side of a 2" brass coin.