How do you actually handle "build in public" content?
I ship stuff constantly on my side project — features, fixes, small releases — but I almost never post about it. Writing a good X thread or a LinkedIn update every time takes more mental energy than the actual coding sometimes, so most weeks I just... don't.
Curious how others handle this:
- Do you write posts manually every time you ship something?
- Do you batch it (e.g. weekly recap) instead of per-release?
- Have you tried any tool for this, and did it actually work or feel too generic/robotic?
- Or do you just not bother, and if so — does it actually hurt growth, or is it overrated?
I'm asking because I'm building something to solve this for myself (turns GitHub releases into platform-specific posts), but before I go further I want to understand if this is a "me problem" or something other builders actually struggle with too. Not trying to pitch anything here, genuinely want to know how people handle it today.