how to live a double life between your nine to five and starting your own business.
A lot of people want to start a business while they're working but refrain from doing so because of blockers that are usually the same three things, not knowing where to begin, not feeling like you have anything worth selling, and just being too burnt out from the day job to have energy left for anything else
You should start with figuring out whether you're selling your time or your insights, because that one choice ends up shaping pretty much everything else, how you price your products, how the business is structured, what your actual day to day looks like once it's running, time based work is easier to get moving but it caps out fast, insight based stuff takes longer to build trust around but scales a lot better once it does.
after that it's less about having a perfect plan and more about being intentional with time and energy so you don't just burn out trying to do two jobs at once, one way to think about it, everything kind of boils down to cash coming in, clients you're actually serving, and content that brings new people in. If you're trading on insights, you don't really have a business until there's revenue from actual clients, the rest is just motion.
burnout normally will come up at some point since you're basically working two full time jobs, if you're already switching between five things at your day job, adding a side business where you're also switching constantly just speeds that up, picking one thing to focus on each day instead of touching all three at once made a bigger difference than i thought it would.
A lot usually quit their jobs as soon as they get a stable income which can take a looong time but with time and gained experience, a person can eventually find success, although I advise against quitting your job right after your business has taken off, rather look for something part-time or freelance that you can fall back on.