Today, I was at an event discussing with some founders and business owners why they still haven’t given Web3 a chance in their businesses. Honestly, some of the things I heard really shocked me.

While some are confused by the infrastructure, others don’t trust the sustainability, and some simply don’t understand what problem Web3 solves better than their current system.

And if we are being honest, it is not really their fault.

Most businesses just don’t know how to enter Web3 without risking time, money, reputation, or focus. Some even admitted they entered during the hype cycle, burned resources, and quietly stepped back afterward.

After hearing all this in a physical gathering, I told myself I really need to hear both sides: both the traditional Web2 side and people already building in Web3.

So if you own, run, or work inside a business, what is the biggest barrier stopping your company from entering Web3 right now?

• Lack of technical knowledge?
• Regulatory concerns?
• No clear business model?
• Poor user experience?
• Security and trust issues?
• Difficulty finding the right team?
• Not enough customer demand?
• Fear of becoming “another failed Web3 brand”?
• Or is it something people rarely talk about?

I think these conversations matter more now because the businesses that eventually succeed in Web3 probably won’t be the loudest ones.

They will be the ones solving real operational problems without forcing users to “learn crypto” first.

Drop your honest thoughts below.

Even if you think Web3 is overrated, I would still like to hear why.

Let’s discuss as founders, startups, and agencies.

I have been thinking a lot lately, mostly in terms of business, and also getting honest perspectives from people that have actually built their businesses from normal systems into Web3 systems, and are still making it work till now.

We all were on this internet when the wave of Web3 came some years back, and many people thought it was just another trend that would come and go. But now, it seems to be moving traditional businesses forward and even improving some systems.

Right now, it feels like the only way to truly understand the real deal is to ask people that have actually done it successfully, and I think this is the right place for the question on my mind to be answered.

A few specific areas I've been researching:

Tokenization — Some businesses are experimenting with tokenizing assets or equity. Has anyone here actually done this? Did it simplify fundraising or just add more legal complexity?

Loyalty programs — This one seems like the most grounded use case to me. Instead of points that expire and mean nothing, customers hold actual tokens with real utility. A few brands seem to be pulling this off. Has anyone here built something like this?

The honest reality — I'm not coming in as a Web3 maximalist. I've seen plenty of projects burn cash chasing blockchain solutions to problems that never needed them. But I've also seen a handful of founders quietly building real infrastructure with it.

So genuinely curious, if you've explored Web3 for your business, what did you find? Was it worth the technical and regulatory overhead, or did you walk away unconvinced?

Not looking for pitches. Just real founder experiences.