
Tokenized RWAs just crossed $24B, But most traditional businesses still don’t know where they actually fit
Tokenized real-world assets have grown significantly over the past year, with total value now reported above $24 billion according to several trackers.
The numbers are moving fast. What’s slower is clarity.
A lot of companies still approach tokenization as a “crypto project” rather than a business decision. They chase narratives instead of asking the more important questions: Which parts of our balance sheet or operations actually benefit from liquidity and fractional ownership? How do we structure this so finance, legal, and operations don’t push back?
This gap is exactly why frameworks like proper opportunity mapping matter more than ever. Tokenization without a clear business case usually creates more problems than it solves.
What’s your take?
Are most companies still treating RWA tokenization as a trend, or are you seeing real internal discussions about where it creates structural advantage?