r/AAPL

Image 1 — We started here. Today, we slid down below $280 $AAPL
Image 2 — We started here. Today, we slid down below $280 $AAPL
▲ 0 r/AAPL

We started here. Today, we slid down below $280 $AAPL

Many of them criticized me for being bearish on $AAPL. Wish I had stopped a few from buying right at the absolute top on $AAPL

u/Sensitive_Contract_3 — 6 hours ago
▲ 3 r/AAPL

Are we going to see a iPhone sales surge next year?

After Digesting the WWDC, I saw two contradicting things.

IOS 27 available from iPhone 11+

Basic AI model support from 15 pro+

Best AI model support from 17 pro+

It's going to be interesting if iPhones before 15 pro don't get the SIRI AI app at all.

So people using 4 generations of iPhones might decide to upgrade sooner and even people from 15th and 16th generation iPhone might choose to upgrade if they want the best model.

Does it mean we are going to see another bumper sales season, more than the iPhone 17 success?

reddit.com
u/SupermarketGlobal5 — 8 hours ago
▲ 5 r/AAPL

No tech rule exemption for Apple, EU regulators say amid spat over Siri AI delay

Thought this community would want to see this article.

reuters.com
u/Glimmer_III — 10 hours ago
▲ 0 r/AAPL

I bought at the top, and now the price is crashing 315

I bought at the top, AAPL 315.5

and now the price is crashing

Will it go back up to 315.5 ?

reddit.com
▲ 24 r/AAPL+1 crossposts

Confused

Apple just showed us that the Siri upgrade is now just as good at what many users use chatGPT for. How is that not bullish? What am I missing?

reddit.com
u/Born_Proof_9010 — 1 day ago
▲ 60 r/AAPL

We had 24 years to accumulate Apple for less than the cost of a Costco hot dog combo...

Chart made on TrendSpider.

u/TrendSpider — 1 day ago
▲ 10 r/AAPL

Were people really that vested in the AI story?

AAPL has famously not spent precious cash on AI.

They delivered something without spending billions What was the expectation?

I thibk we got more than one could expect given how little they spent on it.

If you were disappointed, you were not being realistic

reddit.com
u/SamQuentin — 1 day ago
▲ 20 r/AAPL

What did they say at the Apple Dev Conference at 1:36pm ET????

Stock dropped 3% in 12 minutes.

thud.

reddit.com
u/phibetared — 1 day ago
▲ 14 r/AAPL

Most talking heads missed one of the biggest points: The new features in Siri, Spotlight, and other things that Apple employees have built are important, but what is huge is that now millions of Apple developers worldwide can access Apple's APIs with new AI features and capabilities.

reddit.com
u/MrRobFinn — 1 day ago
▲ 44 r/AAPL+2 crossposts

🍎 $AAPL - THE MOST OBVIOUS TRADE BEFORE MONDAY AND SOMEHOW NOBODY IS SCREAMING ABOUT IT

THE SETUP

Tomorrow is WWDC26. Cook's last keynote. And the world gets its first real look at the new CEO, John Ternus, the guy responsible for everything good Apple has built:

  • AirPods
  • iPad
  • Apple Silicon Chips
  • Watch Ultra
  • Vision Pro

Folks, your new CEO is not some light-ass guy from Ops. He comes from the lab.

Investors have been frustrated with Cook for years. Same products. Same features. Same box. Same story. No vision. Just margin optimization. That era is finally over!

Here's what bears are missing: Apple has been quietly filing patents at an insane rate. AirPods with EEG sensors that read brain wave patterns, feeding an AI that responds before you've typed a word. You think about replying to an email, Siri drafts it. You didn't touch your phone. That's not science fiction. That's where the patents point. Replace all the AI applications you use today with a single point of contact: Siri. No need to juggle 4-5 different providers and subscribe to each. One subscription, one device, connects everything. And the best part? You already have it in your pocket. Ternus knows exactly when it ships because he built the chip that runs it locally, privately, without touching a server.

The next era of Apple is not another iPhone announcement. It will be about all about AI

For the first time in 43 years, the WWDC agenda has changed. Let me repeat that. FOR THE FIRST TIME, THE AGENDA HAS CHANGED. They're telling you something. You listening?

LET'S COOK THE NUMBERS

  • Stock: $308
  • Revenue: +17% last quarter
  • iPhone sales: +22% YoY
  • Gross margin: 49%

Every number pointing up, before a single AI feature has been monetised. Cook built a $4T company optimising logistics. Ternus built the chip that powers it. You want the engineer running it. Not the supply chain guy.

Q: What about ChatGPT and Claude? How will Apple compete?

They have users. Apple has 2 billion devices already in people's pockets, on their wrists, in their ears. ChatGPT needs you to open an app. Siri updates overnight on hardware you're already wearing. Zero Customer Acquisition Cost. Zero friction. Runs locally, faster, private, works without signal... You tell me how OpenAI or Anthropic wins that fight. And hey, they're all fighting to get a meeting with the new CEO, John Ternus. Why? You tell me :)

Q: Price target?

  • Morgan Stanley: $440
  • Goldman Sachs: $450
  • JPM: $435
  • BofA: $420
  • Stock today: $308

You do the math and this is all before the AI era of the new Apple CEO even begins.

Q: Position?

Calls at $320 and $330 expiring tomorrow, June 8. Why? Simple, cheap, and low risk. Buy before the announcements, sell into the hype, grab the money, and do whatever you want with it. See you on the other side.

BONUS:

Btw, this is the volume density of Level 2 institutional options for tomorrow, when you cut out the retail noise, it shows you exactly where the market is pricing Apple...

Captured on June 7 and derived using the Breeden–Litzenberger formula

Not financial advice. I am sitting in my childhood bedroom. But I am right.

reddit.com
u/TheBerkeleyCapital — 3 days ago
▲ 15 r/AAPL

The impact WWWDC will have?

All major news outlets are saying Apple is posing to show major features to IOS 27. IMO, I believe the stock standing at 310 will go to 325 and probably 340 by June 8th. What does everyone else think?

reddit.com
u/Tall_Ad7546 — 6 days ago
▲ 58 r/AAPL

Crossed Big Milestone Today

My ROR on Apple hit 100,029% this morning. Hard to believe. At first my goal was to fund my kids college. Did that a while ago. Then changed the goal post to retire early. Did that almost 2 years ago. Now it’s change again to set up generational wealth for my kids. I don’t trade. Just buy and hold for long term.

reddit.com
u/GFit11 — 7 days ago
▲ 0 r/AAPL

$APPL — Why does it look like half the people dumped their Apple shares just to chase $SPCX after the IPO.

Man, I’m over here waiting to load up on some APPL around $280.

u/Sensitive_Contract_3 — 6 days ago
▲ 56 r/AAPL

AAPL new ATH 315.45 - takes over #2 in Market Cap June 2, 2026 3:20pm

AAPL 314.72 +2.8% intraday climbs over 314.159 Pi and set new ATH of 315.45

Really on no news, except some tidbit on eyewear which isn't a major product. Could be over excitement of HPE and other PC makers as Apple makes a great sets of Apple Silica for Agentic AI, perhaps more into the enterprise or data center use, with new CEO....... any of this works in the LT.

what you all think?

u/TCEHY — 7 days ago