r/AIBranding

Our brand is running increasingly integrated campaigns: we'll have a celebrity or macro-influencer, a PR push with exclusive stories, an IRL experiential moment, and then a paid layer boosting the content. The problem? Our attribution is still largely last-click, so the influencer and PR layers look like they're not pulling weight while paid search gets all the credit.

I know earned media and events are warming up the audience, but I need a framework to prove it internally. How are you all tracking this? Multi-touch attribution? Branded search lift analysis? Social listening spikes tied to conversion windows? Custom promo codes that only appear in PR placements?

Would love to hear what's actually working, especially for mid-market brands that can't afford a bespoke data science team. Any case studies or agency approaches that nailed this?

I lead brand for a luxury fashion label and we're looking to formalize a celebrity endorsement relationship. We're not looking for a one-off Instagram post from a reality star, we need authentic alignment with A-list or credible fashion-circuit talent, woven into our brand narrative.

The agencies I've spoken to so far feel transactional: they send a list of available names, we pick one, they negotiate a post and a red carpet appearance. No one is talking about how the partnership translates into editorial-worthy moments, exclusive events, or a multi-chapter story that feels native to luxury culture.

For those who've done this well: what differentiated the great agencies from the booking agents? What should I prioritize? Access, creative vision, PR integration? And if you have an agency you'd swear by for high-caliber luxury talent, please share.

...and had it turn out way better than anything they could ever have done themselves?

Feeling a little "Black Mirror" right now... Branding, copy, tone, sassiness... all dead on for a 4 quadrant animated show..