Hey guys,
I've been working hard on my latest startup AI Brand Kits.
The idea is simple a free and easy way to make websites/ apps not look like AI.
Download 1 design md file and plug it into cursor, claude or any tool you are building with. It will use that to design the entire site.
Would love your feedback / suggestions. You can also copy any sites "brand kit" directly from our homepage.
Hi, I would like some feedback on my visual direction. I am trying to build an online portfolio of work; this one is inspired by the Gucci by Tom Ford era. Let me know what you guys think, and what tools you use in your every day
The digital space is hit with unprecedented levels of noise right now. Between AI-generated content, automated outreach, and programmatic ads, consumers are getting burnt out on content.
Because of this, the ultimate counter-strategy for smart brands isn't more software, it's live events and real-world experiences. When automation is free and everywhere, human connection becomes the ultimate premium.
We’re seeing a massive structural shift in how companies approach marketing:
The Formula: Events - Sub-Brands - Corporate Assets.
If a brand stays purely digital, they are likely leaving both money and trust on the table. Eventually, the event becomes the asset, creating a massive playground for experiential marketers and event professionals.
Have you noticed your digital acquisition costs driving you toward live events? What’s a brand that’s actually transitioning from a purely digital product to a killer real-world community?
For a paper I'm writing for a marketing journal, I'm researching how marketers use AI in their work while still protecting brand authenticity. It's becoming increasingly clear that LLMs can distort human semantics and brand voice over time. I'd love to hear your thoughts and any best practices you've developed. Pls drop a comment or DM me.
Where in your workflow does AI touch brand-facing content: copywriting, social, case studies, sales enablement, customer comms? Is it full content creation, editing, or just ideation?
Do you disclose the use of AI in content, internally or externally? Does that disclosure change how the content is received?
What's your review process for catching "AI voice" before AI-generated content get published?
Thanks! 🙏
Multiple versions of nearly identical listings split reviews, divide traffic, and confuse customers.
Whenever possible, maintain a clean catalog structure that strengthens your overall product presence.
Genuinely curious what people here think about this.
I've been making AI-powered cinematic brand videos the kind with real story structure, mood, sound design, the works. Not the template stuff you see everywhere. More like short films for brands. Fashion, skincare, wellness, that kind of space.
The problem I'm running into is pricing.
The work involves three things that I think each carry their own value:
1. Strategy - figuring out what story the brand actually needs to tell, what hook will stop their specific audience, what emotional arc makes someone save the video instead of scroll past it.
2. Creative direction -writing the concept, the visual language, the mood, the sound. Basically what a creative director at an agency would do.
3. Production - actually making the thing. Ultra realistic, cinematic output. Not obvious AI. The kind where people ask "wait, how did they film that?"
When all three come together the final product looks like it came out of a boutique agency with a $15,000 production budget. But it didn't.
So here's where my head is at and I'm genuinely unsure:
Do you price against what it costs to make? Or against what it would cost the brand to get the same result elsewhere?
Because if a brand would pay an agency $3,000–$5,000 for one hero video and I can deliver something that matches or beats that does it make sense to charge $300 just because my overhead is low?
I keep going back and forth. Part of me thinks $500–$800 per reel is fair for where I am right now. Another part thinks that underselling this actually hurts the perception of the work.
Has anyone navigated this - either as a freelancer or on the brand side? Would love to hear how you think about it.
I've spent the last few months obsessively breaking down Instagram brand reels across fashion, beauty, wellness, food, and lifestyle.
One pattern kills almost every single one of them.
They lead with the product.
"Here's our new serum." "Shop our summer collection." "Introducing X."
And the viewer is gone by second 2 not because the product is bad, but because nobody gave them a reason to care yet.
The reels that actually perform follow a completely different structure. They open with tension. They make you feel something before they show you anything. Hook → emotion → payoff. Product comes last, almost as a relief.
I started applying this to my own work building reels that lead with story instead of product and the difference in watch time and saves is significant.
What actually works (from what I've seen):
If you're a brand struggling with content that looks fine but doesn't convert - this is almost always why.
Curious if anyone else has noticed this pattern. What's the worst opening line you've seen on a brand reel?
People claiming that ChatGPT or Claude are “bad for marketing” either haven’t really tried them properly or only used them back when these tools were still in their early stages.
AI in marketing right now is genuinely powerful.
No, it shouldn’t completely replace human creativity, strategy, psychology, or branding.
But using AI as a tool? That’s honestly one of the biggest advantages marketers can have today.
You can use it for:
The problem is most people either:
Good marketers using AI become faster.
Bad marketers with AI are still bad marketers.
AI won’t replace taste, positioning, storytelling, or emotional intelligence.
But ignoring AI completely in 2026 is like ignoring social media marketing in 2013.
It’s a tool. And right now, it’s a really good one.
I think one of the biggest mistakes businesses make on social media is treating every platform the same.
People use Instagram differently from LinkedIn. X is different from TikTok. The message can stay the same, but the way it’s delivered shouldn’t.
Do you think businesses should have a different strategy for each platform, or keep everything consistent?
As an Operations Manager with an engineering background, I’m exploring a concept I call "Brand Harmony"—the intersection of MBA-level strategic positioning and non-traditional data (numerological/astrological alignment) in brand design.
My hypothesis is that brands that integrate both rational strategy and symbolic intent build trust faster than those using standard corporate design alone. I don’t have evidence that this improves business outcomes—that’s exactly what I’m hoping to learn.
I am currently documenting this framework and am looking to connect with a few early-stage founders to see if this intersection of strategy and symbolism holds any objective value.
I’d love to hear from the community:
Would you ever consider symbolic frameworks as part of your branding process?
What would make you trust—or dismiss—this kind of approach?
If you were validating this idea, what metrics would you track?
I’m genuinely looking to learn, refine the framework, and understand whether there’s real value here. You can see my professional background here: https://www.linkedin.com/in/gourabhazra009/
I thought ranking on Google was enough. ChatGPT proved me wrong. I ran a little experiment a few months ago. Asked ChatGPT to recommend a product in my category and watched to see if my store came up. It didn't. Not even close. And I rank page one on Google for my main keywords. That was a weird moment bc I'd assumed ranking meant being found. AI-referred traffic to Shopify stores grew 8x year over year by Q1 2026. That channel exists right now and most of us aren't even tracking it. So I started figuring out what actually gets you cited in AI search. What actually worked: AI systems want structured, extractable content, not keyword-heavy paragraphs. I rewrote my collection descriptions to lead with a direct answer to "who is this for, what does it solve." Added FAQ sections with question-format headers to every major page. Made sure product titles were clear and descriptive bc AI agents can't infer what "The Signature Collection" means. Bigger picture: The other thing I learned is that Google rank and AI visibility are almost entirely disconnected. The overlap between top Google results and AI-cited sources has collapsed to below 20% now. Your number one organic position and your ChatGPT presence are basically separate things. After doing all this research and a lot of manual work, I did eventually find an app that basically does it all for you. It's got a free tier that does some basic optimization but the paid tier is actually where it does the most optimization and even generates blog content for your brand with your own brand guidelines, voice and for whatever specific keywords you want based on Google SERP data. The app is Gimmie AI. and yes I will shamelessly share my referral code here (c8mrfe-rf-245ef8) as well which gives us both a free month of the paid tier because most of us are boot-strapped and a free month helps. Though, 30 days may not be enough to see crazy results, you should definitely see a bump in your rankings within that time. Anyone else auditing AI visibility separately from SEO rn? Curious what's actually moving the needle. lmk what's been working for you. TLDR: My Google rankings told me nothing about AI search visibility. Turns out the two are nearly completely disconnected. Restructured content for AI extraction and found Gimmie AI to automate the ongoing work. Worth testing if you haven't run the experiment yet.
We have arrived at our new brand design!! #branding #coding #onboarding
Never tell people that you are going to replace them.
Instead, position yourself as an assistant or a tool that enhances human productivity.
Shift the focus away from the idea of AI replacing people, and emphasize that individuals who use AI effectively will have a competitive advantage.
Most people think branvding is just:
But branding is really about perception.
We’ve been building “aura” as a skincare brand, and one thing became very obvious:
people connect with feelings before products.
The strongest brands know how to create:
That’s why two brands can sell almost the same product, yet one feels premium and memorable while the other gets ignored.
Good branding makes people remember you.
Great branding makes people feel something.
The internet today rewards brands that feel human, culturally aware, and emotionally connected.
Branding isn’t extra anymore.
It’s one of the biggest parts of the product itself.
Been thinking about how AI chatbots are becoming the new Google for recommendations — like people just ask ChatGPT "what's the best tool for XYZ" and go with whatever it says.
So I built a tracker that scans how often your brand gets mentioned across ChatGPT, Perplexity and Gemini, shows you your visibility score, how you rank vs competitors, and which prompts you're missing from.
Built the whole thing in about a day. Still early but it's working and giving some interesting results.
Happy to run a free scan for anyone — just dm me your brand name and industry below and I'll share what comes back.