u/Infinite_Savings7848

The idea is that a recognizable brand with a clear identity reduces friction across every marketing channel. But for smaller brands that are still building that recognition it is hard to feel the benefit early on.

Curious whether others have seen a clear connection between brand investment and how their marketing actually performs or whether it is something that takes a long time to show up.

Getting the first sale is one thing but getting someone to come back without having to spend on acquisition again is a completely different challenge. Some of it feels like it comes down to the product and some of it feels like it is about the experience around it.

Curious what has actually moved the needle for others on retention and whether it was something intentional or something you stumbled into.