r/Amazonsellercentral
Amazon Fair Pricing Issue – Recommended Price Is Below My COGS
Hi everyone,
I’m hoping someone here can help me with an Amazon Fair Pricing issue.
One of my products suddenly got flagged, and Amazon’s recommended price is significantly lower than my actual COGS. The recommended price would put me at a loss, so I don’t understand how Amazon is coming up with that number.
I already submitted a Commercial Invoice from my supplier showing my actual product cost, along with a link to my Shopify store where the product is listed at the same price I’m selling it for on Amazon.
Unfortunately, Amazon still hasn’t lifted the fair pricing issue.
Has anyone dealt with something similar? If so, what did you submit or say to Amazon that actually worked?
Any advice would be greatly appreciated.
I paused ads on a profitable listing for 3 weeks just to see what would happen. Here's what I think I learned (emphasis on "I think")
Bit of context — I've been running ads on my own catalog for years, and one question that always bugged me: how many of my "ad sales" would have happened anyway?
Attribution on Amazon tells you what the console wants to tell you. If someone searches your exact niche, clicks your ad that's sitting one row above your organic spot, and buys... that's an ad sale on the dashboard. Would they have scrolled one more row? No idea. The data doesn't exist. Or it exists and we don't get it, whatever.
So I ran the dumbest possible experiment. Took an established listing, decent organic rank, ads profitable on paper, and just... turned them off. Three weeks.
What happened: total sales dropped way less than the dashboard implied they would. Ads were "responsible" for maybe ~40% of units, but when I shut them off I lost closer to ~15%. So a decent chunk of my ad spend was paying for sales I was getting anyway. Cool cool cool.
Before anyone yells at me, yes, I know the caveats. Three weeks is short. Seasonality is noise. And the one that actually worries me — some people believe the sales dip itself hurts your organic rank, so the test isn't free. Honestly I half expected to come back to a wrecked listing and that didn't happen, but one listing one time proves nothing.
I turned the ads back on afterward, but at a lower budget, and profit per unit is better now. That part I'm confident in. What I'm NOT confident in is whether this generalizes or I just got lucky with a listing that had strong enough organic to coast.
Has anyone else actually tested this instead of theorizing about it? Especially curious if anyone's seen the organic rank damage everyone warns about, or if that's one of those things we all repeat because it sounds true.
Best Amazon scraping tools for competitor product research?
I’m trying to understand how Amazon sellers collect competitor product data for research, like prices, ratings, reviews, ASINs, and availability.
I started checking listings manually, but it quickly became too time-consuming when I needed to compare multiple search results or product pages, especially as prices and reviews kept changing.
I've tried Thunderbit, which offers Amazon product data extraction into spreadsheets, but I haven’t seen many seller workflows for this yet.
For those who’ve done this before, what tools have worked best for pulling Amazon competitor data into a spreadsheet?
Hi sellers
What’s the biggest problem or very niche or basic problem you face, I’m looking for problems we have around in e-commerce selling, anything insightful.
Even if I don’t maybe someone will solv I’m looking for problems we face in e-commerce selling, whether they’re big, niche or basic. Anything insightful would be great. Even if I don’t solve it, someone else might. e it.
Ads reporting not working
Is anyone else currently not getting any ads data for sponsored products or sponsored brand ads?
I am receiving sponsored display ads data in my reports, just not the other two.
Is this an Amazon problem or a me problem??
What can I do to get the Featured Offer as a new Amazon seller?
Hey everyone,
I recently started selling my own jaggery products on Amazon and I’m completely new to the platform.
My products are active and published, but I’m currently not eligible for the Featured Offer (Buy Box). I have zero sales/history so far, and I’m wondering if that’s the main reason.
I’ve kept my pricing competitive and have also started looking into Amazon Ads, but I’m unsure whether running ads makes sense when I don’t have the Featured Offer yet.
For experienced Amazon sellers:
- How long did it take you to become Featured Offer eligible?
- Did getting your first few sales help?
- Is there anything specific a new seller can do to improve their chances?
- Would you recommend running ads before getting the Featured Offer?
I’d really appreciate any feedback or advice from sellers who started from zero. 🙏
Automated Amazon Ads tool for KDP — added approve-before-it-runs functionality, looking for a few more beta testers
Update on the ads tool I've been building (mentioned it here before) — added something new this week that I think solves the real objection people have to automated Amazon Ads tools.
The tool already generates a weekly action list based on your actual royalty economics — what to negate, what to bid up, what to cut. That part's been running on my own library for months.
What's new: you can now approve those recommendations and have the tool actually make the change in your Amazon Ads account, instead of copying each one in by hand. But nothing happens automatically — you review, you approve, you get a plain-language confirmation of exactly what's about to change before it sends. It's meant to remove the tedious copy-paste part, not remove you from the decision.
Being straight about where this is: it's brand new, tested carefully on my own account this week including real live changes, but only one other person has used it so far. Looking for a few more beta testers to help validate it before I'd call it ready for wider use — if that's you, reply here or DM me.
How much time do you actually spend preparing Amazon reimbursement claims?
Hi everyone,
I'm researching how Amazon sellers handle reimbursement claims for lost, damaged, or short-received inventory.
I'm not promoting a product or looking for customers. I'm trying to understand where the biggest time sink is in the process.
A few questions for sellers who file claims:
- How often do you submit reimbursement claims?
- Approximately how long does preparing one claim take?
- Which part is the biggest headache?
- Finding the issue
- Collecting reports
- Matching shipments/orders
- Gathering proof
- Writing the case
- Waiting for Amazon's response
- Have you ever abandoned a claim because it wasn't worth the time?
- If software could automatically collect the evidence and prepare a claim package for you to review before submission, would that actually be useful? Why or why not?
I'm interested in honest feedback—even if you think it's a bad idea.
Thanks in advance.
Stop running Amazon PPC on all your ASIN variations. Here is the strict logic you need to apply to your catalog:
Most sellers blur the lines between Hero SKU and secondary variants. Default lazy approach is dumping all child variants in every ad group OR advertisnig every child SKU on the same keywrods.
- Prioritize the Hero SKU for Head Search Terms: Your highest-converting, most universally appealing variation should take the lion’s share of major volume keywords. If you sell bedding, your Hero SKU gets targeted on "Silk bedsheets."
- Map Variants to Specific Intent: Stop bidding your Hero SKU on long-tail, hyper-specific searches if a variant matches it perfectly. Size and color variants should only be targeted on exact intent. "Queen silk bedsheet" goes directly to the Queen variant.
- The Margin Exception: If you are currently targeting multiple variants on the same keywords and the unit economics work, leave it alone. Data beats theory.
However, if your Total Advertising Cost of Sales (TACoS) is creeping up at the parent level, the leak is almost always at the variation level.
When was the last time you isolated your TACoS and search term overlap down to the specific child ASIN?
I spent months talking to Amazon sellers about listing suppressions. Here's what I actually found
I'm not an Amazon seller. I'm a researcher who spent the last few months talking to dozens of FBA sellers specifically about listing suppression and what makes diagnosis so painful. Here's what the pattern looks like across those conversations.
1. Amazon's notification is almost never the real answer:
Every seller said the same thing the suppression notice points you somewhere but rarely tells you the actual trigger. One seller opened four support cases for a single suppression and got four identical copy-paste responses. The culprit turned out to be a single word in their backend search terms added months earlier.
2. The error code is only accurate 30-40% of the time:
One experienced seller broke it down clearly. About a third of the time the attribute named in the error is genuinely the issue. The remaining 60-70% it's a symptom of something deeper incorrect UPC/EAN mapped to another ASIN, stale catalog data, hidden attribute conflicts, contributions from another seller, or catalog data only Amazon's internal team can modify. Fixing the surface issue changes nothing.
3. Backend keyword compliance is the most common real cause:
Across multiple conversations this came up more than anything else. Restricted words buried in backend search terms that sellers added months earlier and forgot about. Amazon flags them silently and the suppression notice gives you nothing pointing there.
4. Competitor manipulation is more common than sellers admit:
One seller spent two weeks diagnosing a suppression that turned out to be a second seller from a different marketplace who had added restricted keywords to their listing and changed the category. Amazon reviewed it and deemed it a restricted product. The original seller had done nothing wrong.
5. Amazon's account health score is already too late:
One industry insider shared something interesting Amazon is already tracking signals in your account data days or weeks before the health score visibly changes. Buyer complaint patterns, listing compliance indicators, supply chain risk flags. By the time the score moves, the damage is already happening.
6. The real pain isn't fixing the issue — it's knowing what to fix first:
This was the most consistent theme across every conversation. If someone tells you "your title violates policy" the fix takes minutes. The expensive part is spending two days discovering that was the problem. Every seller described a process of elimination that felt like guesswork. Rankings falling, conversions dropping, sales disappearing while they worked through a mental checklist in no particular order.
I've been building a structured diagnostic framework from these patterns. If your listing is currently suppressed and you're stuck on diagnosis, DM me. I'm documenting real cases and happy to work through it with you at no charge.