Royal Canin is donating 50,000 lbs of pet food ($300K) to shelters nationwide through us, in NBA champion OG Anunoby's name
Wanted to share some good news. After the Knicks won the title, OG Anunoby (who's clearly a cat guy) teamed up with Royal Canin, VCA Animal Hospitals, and Animal Care Centers of NYC (ACC) to launch "OG's Starting Five" — he personally picked five adoptable cats from ACC (Penne, Sammy, Roxie, Damu, and Lil Leo) to spotlight for adoption.
It worked fast: three of the five were adopted within days. Anyone who adopted one gets a free year of Royal Canin food and a free year of wellness exams at VCA.
The part that involves us directly: Royal Canin committed to donate 50,000 pounds of pet food, valued at around $300,000, to shelters nationwide through Greater Good Charities, in Anunoby's name. That's real food going to real shelters, not just a one-week PR moment.
ACC's communications director made a point that stuck with us: athlete-driven adoption campaigns like this genuinely move the needle, especially with younger people, at a time when shelters nationwide are stretched thin. Sammy and Roxie are still up for adoption if anyone's in the NYC area and wants a good cat.