83% of retailers think AI will change shopping. Only 12% trust their product data enough for it.
A recent ecommerce study found something interesting:
- 83.4% of retailers and 96% of brands believe AI will significantly influence purchasing behavior.
- Yet only 12% of retailers are fully confident their product data is ready for AI-driven commerce.
- Among brand manufacturers, that number is 0%.
As product discovery shifts from traditional search results to AI recommendations, product content is becoming much more than an SEO asset.
AI tools need to understand:
- What your product does
- Who it's for
- Why someone should buy it
- How it compares to alternatives
If your product pages are vague, poorly structured, or missing key information, AI may struggle to recommend them.
What's interesting is that product content creation and optimization is now the #1 AI investment area for both retailers and brands.
For those running ecommerce stores:
Have you noticed any traffic changes from AI search tools like ChatGPT, Gemini, Perplexity, or Google's AI Overviews?
And are you actively changing your product descriptions/content strategy to make products easier for AI to understand?
Curious to hear what others are seeing.