$160k monthly profit can be bought for $4.8m - would you buy a news site like this?
Came across this one and ended up going down a rabbit hole. It's an 18-year-old science and space content publisher (think NASA news, astronomy, physics) listed at $4.8M. The numbers are genuinely impressive:
- $160,587/month average net profit
- 97% net profit margin
- 7.6M monthly sessions
- DR 71, ~175K backlinks
- Mediavine RPM of ~$30.50
What's unusual is the traffic composition. The seller lists ~50% as "direct" but the description clarifies that's mostly Google Discover, and another 47% is organic search. So you're paying almost $5M for a site where basically all revenue depends on Google not changing anything. There's also a 60K email list that has never been mailed, which is either a nice untapped asset or a sign of how operationally thin this thing has been run.
The multiple sits around 30x monthly profit, which isn't outrageous for a site with this much domain authority — but the H2 2025 numbers are already trending down from H1, and the seller explains away an October traffic dip as a "recalibration." That's doing a lot of work for a $4.8M ask.
Wrote up a full breakdown over at flippadealreviews.com if you want the detailed numbers and offer analysis.
Would you pay 30x for a Discover-heavy publisher, or does the single-channel dependency kill it at this price point?