Why are we paying 35% commission for customers who live 2 kilometers away?
Just looking at the math for a small cafe or cloud kitchen, and it honestly feels completely broken.
Let’s say you do around ₹2 Lakhs a month in online orders. By the time you pay the 35% commission and add the extra money you have to spend on ads just to show up on the app feed, you are easily losing ₹70,000 to ₹80,000 a month.
Think about that. You are paying eighty thousand rupees every single month just to deliver food to people who live less than 4 or 5 kilometers away from you. They are literally your neighbors.
What if we just stopped renting our own customers?
What if we took a tiny slice of that money—say ₹10,000 to ₹15,000—and spent it on simple Instagram ads targeting just our own colony or neighborhood, and gave them a direct way to order from us?
I know the biggest headache is always: "Who will deliver the food? Managing delivery guys is a nightmare." But what if you just use a dedicated rider app to manage a pool of multiple riders seamlessly?
For the delivery fee, you don’t even have to bear the whole cost. There are a few ways to handle it:
- You can let the customer pay the full rider fee.
After 4 to 5 months of doing this, the local crowd gets into the habit of ordering directly, and you completely stop paying a permanent tax to giant tech apps.
Has anyone actually tried setting up their own riders and splitting the fees like this? Does the math hold up in the long run, or is managing the riders too much of a practical headache?