Am I on right track?
I'm looking for genuine feedback. This is my first time running Google Ads. Idk if I'm panicking or if things are indeed going south.
Running Search Campaign Ads not LSA. Started running last wednesday and initially the ad schedule was just Mon-Fri 12pm-7pm. Today changed to Mon-Fri 7am-7pm with 2 hour blocks i.e 7am-9am; 9am-11am; 11am-1pm etc.
Campaign Daily Budget: $68/day
Only targeting commercial keywords. 4 ad groups currently, each ad group representing service like tree removal, tree pruning etc. And each ad group has max 15 keywords. Manual CPC campaign. Negative keywords constantly adding after seeing search impressions and adding competitors brand name as broad negative keyword
Each Ad Group has 2 Ads with completely different angles. All 15 headlines and 4 Descriptions used. Sitelinks off. Callouts and Call Extensions Active.
Targeting zipcodes which are 60 min drive from office location. Device Targeting: PC & Mobile, NOT Tablets.
GA4 tracking on. Using WhatConverts for call tracking. Forms are working and so does call tracking, everything checked before running ads.
Landing Page is not broken i.e it doesn't lead users to different website, they either call or fill out the contact form within the page.
Landing Page Mobile View Design Changed Today to make sure the hero section has clear callouts and CTA buttons.
Current Metrics: 15 Clicks; 781 Impressions; 1.92% CTR; Avg CPC: $17.15; Total Spend: $257; Conversions: 0