r/Indian_Business

I’m in the early stages of building a women's sleepwear brand in India. Before I go any further, I genuinely want to understand what real people feel is missing. I'm at the research stage and want real answers before I make decisions.

Here's the basic idea: affordable luxury sleepwear (Rs. 2000-4500 for a set), 100% natural fabrics (thinking cotton and linen blends), and minimal and clean designs but with some fun elements like colours, bows, etc. Also open to incorporating some Indian elements if that's something people like.

I genuinely want to know:

• What do you currently buy for sleepwear and where from? (Indian brands, international, random Amazon finds?)
• What frustrates you most about options currently available in India?
• What would make you actually spend ₹3,000+ on a pyjama set – what would it need to be/feel/look like?
• What colours and silhouettes do you actually want – something you'd actually wear?
• Anything you feel is totally missing from the Indian sleepwear market that no one is doing?
• Would Indian craft elements in sleepwear appeal to you or feel like too much for something you're sleeping in?

Also, if you've shopped from Indian sleepwear brands, I'd especially love to hear what you thought. Thank you so much!

I run a corporate + wedding gifting company and over the last few months I’ve noticed something interesting.
People LOVE aesthetically packaged desserts in hampers, but traditional mithai still feels disconnected from younger audiences (at least from a branding/experience perspective).

So I was thinking of starting a modern mithai brand. Imagine things like on display Matcha Barfi, Biscoff Oreo Barfi, Cranberry Laddoo etc.

I know there are brands that do exits in this segment but our main differentiation honestly won’t even be the flavors alone, but the branding, packaging and overall experience around it. I’ve worked in branding for 3 years and I genuinely feel Indian sweets are still massively underbranded for the 16–35 audience.

Not trying to become the next Haldiram’s. More interested in building something culturally cool with a genuine good flavor profile. Think of something like Bombay Sweet Shop.

Plan is to validate slowly through our curated hampers and pitching our own clientele first before investing heavily plus I need to sort my cash flow for gifting business before I put money in this.

Would love honest opinions from people here:
Does this sound like a real gap or am I overestimating the market and this just sounds like another Instagramable D2C idea?

TL;DR: I run a gifting company and want to test a modern mithai concept (Matcha Barfi, Biscoff Barfi etc). Betting more on branding + packaging + overall experience than just flavors. Target audience is 16–35 people who’ve disconnected from traditional mithai branding. Need to sort my cash flow f gifting business before I start this. Want to validate demand before building a full brand.

I am writing to raise a fraudulent transaction that appears to have originated from an enquiry I made through the IndiaMART portal.

I had enquired about purchasing a Tapo camera on IndiaMART. Shortly after posting the enquiry, I was contacted by someone claiming to represent “Aditya Enterprises.” The seller informed me that the camera was in stock, and I initially decided to purchase one camera along with one microSD card.

Before making payment, the seller shared a GST certificate and invoice copy. I verified the GST number and found it to be active, which gave me confidence to proceed with the transaction.

However, after I made the initial payment, I was contacted by someone claiming to be from their accounts team. I was informed that a single-product order could not be shipped and that I would need to purchase additional items. This condition was never communicated prior to payment.

After considerable back-and-forth communication, I eventually made payment for an additional camera and microSD card as requested.

I was then informed that the products would be delivered within two days. Despite repeatedly requesting shipment details and tracking information, none were provided. At one point, I was told the order had already been shipped, but no tracking details were shared. Later, their finance team informed me that the products had actually not been shipped and would instead be dispatched the same day.

Unfortunately, this pattern continued for several days, with repeated assurances but no actual shipment confirmation or tracking details being provided.

Due to this extremely disappointing and suspicious experience, I requested cancellation of the order and a full refund of the amount paid. On Friday, I was asked to share my bank account details and was informed that the refund would be processed within a couple of hours. However, I have still not received the refund.

Additionally, my calls and messages are no longer being answered.

I have already raised complaints with both IndiaMART and the Cyber Crime portal. However, I was informed by IndiaMART that this seller is not registered on your platform. This raises a serious concern: how did the fraudsters gain access to my enquiry details and phone number? I had not shared my requirement for the camera anywhere else apart from IndiaMART.

I hope IndiaMART investigates this matter thoroughly, identify which sellers or parties had access to my enquiry information, and assist in ensuring that my refund is processed immediately.

Additionally, IndiaMART advises customers to verify whether sellers have a “Trust Seal.” If unverified sellers are unsafe, then why are such parties able to access customer enquiries and contact information in the first place? This incident strongly suggests a serious lapse in customer data handling and platform security.

I hope IndiaMART takes some accountability and refunds my money.

my idea : Customer scans QR on table → gets the full menu on WhatsApp (no app download) → 1 hour after ordering gets a message asking to rate experience 1-5 → if 4 or 5 they get the Google review link → if 1-3 they get asked what went wrong and the complaint goes directly to the owner with the customer's number.

Owner gets a weekly WhatsApp summary . how many scans, how many complaints, how many positive ratings.

Would you think about this?