AI has made creating marketing content almost free. Has it made marketing better?
AI can now generate 100 ads before you've finished your morning coffee.
But here's the uncomfortable question:
If we can produce 100 times more content, are we making 100 times better decisions, are we getting 100 times more engagement?
Or are we simply flooding the internet with increasingly similar messages that turn customers off?
Perhaps the next competitive advantage isn't generating more content.
That said, I heard from contacts in Asia that L'Oreal has published 2 million organic social media posts in the span of 12 months just in one country? Any thoughts on why they would do such a thing. Apparently they now have an AI base content creation engine.
What do you think? Is AI improving marketing effectiveness or just increasing marketing volume?