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Image 1 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 2 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 3 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 4 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 5 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 6 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 7 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 8 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 9 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 10 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 11 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 12 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 13 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 14 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 15 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 16 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 17 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
Image 18 — These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.
▲ 1 r/Marketingcurated

These are some of the key formats/instagram trends being used by major brands… some you know, some you don’t.

u/lazymentors — 21 hours ago
▲ 8 r/Marketingcurated

The typical Gen-Z marketing insights you read in every trend report

  1. This generation loves unhinged and sincere marketing; we should all copy what Timothée Chalamet did, while ignoring critiques of that level of annoying marketing.
  2. Brands should make a huge attempt to turn their products into status symbols.
  3. Everyone loves anti-AI marketing, brands should focus on human crafts.
    1. BTS content is the way to go…
  4. Gen Z values IRL brand experiences, and experimental pop-ups are the new trend.
  5. AI-powered personalisation of the shopping experience.
  6. Nostalgia and IP are another forever love of Gen Z.
  7. Trust is the new currency, and food is the new luxury.
  8. Gen Z doesn’t have a short attention span, your content is just not engaging enough. Make them care.
  9. Brands should get intimate. (Because we all know empathy is for monetisation?)
  10. Culture in the comments section?
  11. Storytellers are the new rulers of creative world.
  12. One insight you’ll find in some of the marketing reports is that brands need to take a stand or have a clear purpose. While that is true, brands at large are moving toward neutrality and are unlikely to engage with Woke 2.0.

>Source: "I wouldn't market to Gen-Z in 2026 without knowing these stats and insights."

u/lazymentors — 3 days ago
▲ 15 r/adtech+1 crossposts

Publicis is set to acquire LiveRamp for $2.2 billion. Thoughts?

u/lazymentors — 4 days ago
▲ 2 r/Marketingcurated

Does the Instagram DM automation strategy work?

The conversation around this strategy has grown since it was reported that Zohran Mamdani used it to convert online followers into actual volunteers and voters.

This strategy relies heavily on the type of content you create. You have to present a resource that makes sense for the audience. In most cases it is a listicle or a curated resource that people want to access without the hassle of visiting a website. So listicle-style content needs to be part of your content strategy if you want this lead generation approach to work.

Creators who do not already use this content format often struggle to get comments from their audience, especially if they introduce it halfway through their journey. If you plan to use this strategy, it will take time for your audience to begin commenting.

And you should comment from your other alt accounts to signal demand. That is the basic social-proof manufacturing every social media manager engages in.

reddit.com
u/lazymentors — 5 days ago
▲ 0 r/Marketingcurated

Gen-Z wants authenticity from brands and possibly everyone?

When asked how important various brand behaviours are, 62 % of Gen-Z say honesty is “very important,” followed by trustworthiness at 61 %, and consistency between what brands say and do at 56 %.

What’s authentic when you can easily use AI to generate an aesthetic that would be considered “gen-z influencer”?

Don’t waste time trying to manufacture authenticity, you are destined to fail, as the majority of Gen Zers who grew up with social media consistently redefine what’s authentic and what’s performative. Stick to what you believe is authentic to your brand and character.

Also, authenticity in marketing is such a vague word. Marketing is all about performance. Authenticity has its own city of PR articles.

Source: "I wouldn't market to Gen-Z in 2026 without knowing these stats and insights."

u/lazymentors — 6 days ago
▲ 3 r/Marketingcurated+1 crossposts

In the 2000s-2010s, Nike and Adidas were doing a lot of marketing that brought the game to the people where they were. And it needs a revival… no more pop-ups for influencers.

Show up where the average kid is, and some brands are doing so.

Unilever’s Dirt Is Good brand in Turkey created a playable billboard for kids, and Decathlon Czech Republic created a free sports gear rental box.

And there are some other cool campaigns from Pepsi and PlayStation around bringing play (apparently a new trendy word) to the public.

What are your thoughts on brands turning ad spaces into playable experiences?

u/lazymentors — 7 days ago
▲ 4 r/Marketingcurated

Brands vs. Generations: Gen-X is +6% more likely to prioritize name recognition vs. Millennials are +43% more likely to prioritize depth and expertise vs. Gen-Z is +19% more likely to prioritize platforms with engaged communities.

ign.com
u/lazymentors — 8 days ago