Is anyone else finding that Facebook’s algorithm is absolutely killing their rental listing?
I have a rental home listed for about $300-500 below comparable homes in my area.
I’m intentionally pricing it lower because I’d much rather find a clean, respectful, long-term tenant than squeeze out a few extra dollars. With Ontario’s landlord-tenant laws, one bad tenant can end up costing far more than the extra rent would ever make.
Right now I’m mainly using Facebook Marketplace, and that’s where I’m getting frustrated. Facebook says my listing has only 7 clicks, which I genuinely don’t believe. The photos are professional, the price is very competitive, and compared to what’s currently on Facebook, Kijiji, and even MLS, it’s one of the best listings available right now.
The few inquiries I do get are from people who immediately raise red flags, so I’ve been declining them. I’d rather leave the unit vacant for months than end up in a years-long nightmare with a bad tenant.
I also have the listing on Kijiji, but it seems like far fewer people use it these days, so it hasn’t generated much interest either.
As for real estate agents, after years of bad experiences, I’m very hesitant to use one again. The impression I’ve consistently been left with is that the priority is closing a deal quickly rather than finding a tenant who’s actually a good fit. They just want their money from the sale, knowing you’ll deal with the consequences after. The final straw was when one agent tried to convince me to rent to applicants made up of 5 unemployed adults (with no proof of income), who owned 9 dogs, and who also wanted me to pay for monthly house cleaning upon other extras. I had second-hand embarrassment listening to that sales pitch. I honestly couldn’t believe someone would shamelessly try to convince a landlord that this was a good idea. I cancelled the agreement, found my own tenants instead, and they turned out to be fantastic. They recently moved out, so now I’m back to searching.
I’m also not convinced it’s worth paying to list on MLS myself, since tenant agents have much less incentive to show my listing if the commission is lower and I’m a private landlord.
For other Ontario landlords:
Are you still getting good results from Facebook Marketplace?
Have you noticed your listings getting almost no visibility?
What platforms are actually bringing in quality tenants now?
I’d really like to hear what’s working for everyone else because right now it feels like my listing is being buried.