Has packaging innovation hit the ceiling?
Hello! I'm a marketer by profession, so please excuse my lack of packaging knowledge.
I'm curious to hear from people who actually work in the packaging industry, or studying to enter it, including structural designers, packaging engineers, material scientists, converters, manufacturers, etc.
Do you feel that packaging innovation is slowing down, or are we still in the early stages of major innovation?
From the outside, it sometimes feels like most packaging formats have already been invented, so I'm wondering:
-Are there still "unsolved problems" that the industry is actively trying to solve? -Are there areas where you think we'll see significant breakthroughs over the next 10–20 years? -Are there ideas or technologies that people outside the industry don't realize are already being developed? -If you were entering the packaging industry today, which area would you bet on as having the biggest future?
Thanks!