Everyone is talking about SEO, GEO and AI search, but are small businesses actually seeing real customers come from AI search yet? I’m curious what business owners are seeing in the real world.
Most of my clients are B2B and used to get a lot of their leads from informational articles and queries. Now I can see AI Overviews answering most of those queries directly, so people just don't click anymore.
The problem is that clients don't get it. They think SEO is broken, or that adding an FAQ section will fix everything.
How do you explain this so it actually lands? Do your clients understand the main point? And has anyone lost a client over it?