r/ParseAI

Hello everyone,

i have managed multiple websites in different niche over the last 4-5 years and i would say over 60-70% websites got good results by the work i have done, but then sometimes my mind get stuck with rhose 30-40% website where i have done everything from building good contextual backlinks to building proper content cluster like everything and every test and error yet it failed to go up, i understand niche wise strategy may change but then foundational and basic things stays almost same

i want to ask SEO community what you typically do in this situation where you have done everything (content cluster, targeting low kd keywords, filling competitor gap, analysing past results and fixing issues if any, doing CRO and making website lead friendly basically everything a SEO mind suggest after deep analysis) but yet failed to achieve desired results, what's after that? what typical workflow you guys follow to figure out SEO (how to reach potential leads) for websites where Nothing much seems to work.

Do you think enterprise GEO agencies will eventually need AI visibility reporting as part of their services? It seems like more businesses are starting to care about how they show up in AI search. Is AI visibility reporting becoming a must-have?

A lot of agencies now offer AI visibility and GEO services, but what should you actually look for before hiring one?

Would you check their past results, how they measure AI visibility, their SEO experience, or the strategy they use? If you've hired or researched a GEO agency, what made you trust them? What should people check before choosing one?

ok so i've done SEO for like 6 years. keywords, links, getting to the top of google. that was the whole job.

but now clients keep asking why they're not showing up in that AI summary thing at the top of the page. and i'm like... i don't fully get how that even works?? sometimes a page that's not even #1 shows up in the AI answer and the actual #1 page doesn't. makes no sense to me.

feels like i used to know how to make google happy and now i don't even know what i'm trying to make happy. an AI? how do you make an AI trust you lol

anyone else just feeling kinda lost trying to explain this stuff to clients without sounding like you don't know what you're doing anymore

I'm looking into GEO agencies right now and honestly, I'm not sure how to tell which ones are actually good. There are so many agencies offering AI visibility and GEO services now. If you've hired one, what made you choose them? Did they actually help your brand show up more in AI search? What would you look for before hiring a GEO agency?

I’ve hired 3 different SEO people over the years and none of them have been able to improve my website ranking much.

I’m a remodeling contractor, and now I also have someone running Google Ads. It’s been about 3 weeks with clicks and website visits, but no real leads or calls.

At this point I’m not sure if the problem is my website, SEO, ads, or just the competition.

Anyone in remodeling/home services who gets good results from Google? What actually worked for you?

I was thinking about getting into SEO this year, but I keep seeing people saying that SEO is dead, or that AI is going to replace SEO, and that it's a career with no future.

So I've been really unsure and confused about whether it's worth starting in SEO nowadays

Some of the acronyms and steps have changed,

But the fundamentals are still very similar to traditional SEO.

Here's a clear breakdown of the terms you should know:

1️⃣ SEO = Search Engine Optimisation

SEO hasn’t “died”, but AI is expanding it. Good SEO means good AI visibility in almost every case. Search is up 26% since ChatGPT launched, so the pie is really getting bigger.

2️⃣ AEO = Answer Engine Optimisation

90% of AEO is just SEO done well. Don't burn your budget on tactics that do nothing. Schema isn't parsed, llms .txt has zero measurable impact, and neither do .md files. Agonising over that is not a valuable use of your time.

3️⃣ GEO = Generative Engine Optimisation

GEO is influenced by the same factors as traditional SEO. Every major LLM either pulls from Google or was trained on data weighted by the same authority signals Google uses. And so GEO is closely related to the SEO practices you were already doing.

4️⃣ AIO = AI Optimisation

AIO comes down to two things: Get mentioned on authoritative sources (so models learn you exist), and rank well in search (so they cite you live). You can think of it as a combination of PR and SEO, two disciplines that are 25+ years old.

5️⃣ SXO = Search Experience Optimisation

SXO is about optimising the full on-site experience so visitors convert as soon as search or AI sends them your way. Attention and the traffic that follows is not worth much if you don’t have a means of converting it. This is where you want to optimise your site to grab folks at the bottom of the funnel.

There are a lot of new terms being thrown around.

But a lot of them will overlap and can be solved with simple changes.

The biggest thing to remember for 2026:

SEO is not dead, but it has become more complex due to AI...

The job now is making adjustments so AI can easily cite your brand,

While you continue to optimise for Google.

That's it.

If you're still not sure where to start, the fastest way is to see it against your own brand.

We built Searchable to measure how you show up in AI search and show you exactly what to fix.

My company is paying an SEO agency five figures a month. For that we get:

- 80 keywords a month and auditing interlinking — the only two things they seem to be doing properly

- Like 5 Reddit comments

- "Auditing and monitoring content" which means every other week, they will look at two articles and give feedback

- Buying zero click backlinks from spam sites

I'm actively pushing to get them kicked out. I'm an SEO and can take all of than on myself, because it's barely any work. I know these guys are scammers, it's fine. I just wanna know, IF they were doing actual work for us, how much would they be charging? Or, how much do SEO agencies generally charge for basic SEO services, keywords, backlinks, throw reddit in there too (not managing or creating content).

I just need a sanity check on whether that's a fair price for an agency, since I'm an in-house guy