A lot of agencies now offer AI visibility and GEO services, but what should you actually look for before hiring one?
Would you check their past results, how they measure AI visibility, their SEO experience, or the strategy they use? If you've hired or researched a GEO agency, what made you trust them? What should people check before choosing one?
I've been looking at different GEO services lately, and it feels like every agency offers something completely different. Some focus on entity optimization, others on AI citations, technical SEO, digital PR, or content updates. It's becoming hard to tell what should actually be considered a standard GEO package and what's just an extra service.
For those working on AI visibility, what do you think every GEO service should include? Are agencies still figuring it out, or is there already a core set of deliverables that companies should expect?