Restaurant reviews are all over the place depending on the time of year
Helping with a restaurant that has a pretty seasonal customer pattern and I'm trying to figure out the fairest way to talk about recent Google review performance. During the busy stretch they naturally serve way more people and reviews come in regularly. Then business slows down and the number of new reviews drops with it.
That makes me hesitant to look at recent review volume without the business context behind it. A quieter three months could mean customers stopped engaging, or it could just mean they served far fewer customers. For anyone working with seasonal restaurants or other seasonal local businesses, do you compare recent review activity with the same period last year, nearby competitors or something else?