
The Golden Hat - The opening quatrain.
This was the Golden Hat. (Pulitzer’s Building, it was lost in New York).
From a psychological perspective, the opening quatrain symbolizes the entire story. The "golden hat" refers to the spire of the *New York World* building, which was clad in gold-plated copper sheeting; the figures leaping about are the paper's president, editor-in-chief Herbert Bayard Swope, and Fitzgerald himself. After being discharged from the army, Fitzgerald had triumphantly marched into the newspaper offices demanding a job, only to be mocked by a receptionist—an indignity he deeply resented.
That building—the nerve center of Joseph Pulitzer’s power (a figure referred to simply as "He," an arrogant monster looming over the city) and of yellow journalism, that "technique for hooking the masses"—stands as an overwhelming ruler (an embodiment of masculine power) reigning over New York.
However, Daisy, Jordan, and Myrtle—who appear in the story—are all portrayed as hollow figures that drive empty men to madness. In this context, the pronoun used is "she."
Therefore, in concrete terms, it is "him," but in terms of the story's content, it is "her."