
GOOG is the new AAPL
Buffett famously invested in Apple at around 16x PE. That’s an initial earnings yield of 6.25% right off the bat. Since then, AAPL has gone on to increase its EPS from around $2.16 per share to $8.71 per share, a 4x increase. This means his initial earnings yield of 6.25% has increased to 25% in 10 years! And it will continue to increase going forward.
So how does this compare to GOOG? Well, Google is in the fortunate position to be growing its earnings (or at least EPS) by around 20% per annum. Going by his 13-F’s, Buffett’s investment in GOOG would likely have been made around 25x PE normalized. If we do the math, this means Google will likely be able to increase its earnings yield from 4% to 25% over the next 10 years (1/25 x 1.20^10). That’s another AAPL over there!