

Universal Studios Tour promotional booklet from 1982
Here’s a great piece of Universal Studios Hollywood history from 1982, when the park was still heavily marketed as the Universal Studios Tour — An MCA Company.
These are two panels from a promotional booklet produced at the time. The artwork really captures how Universal marketed the experience in the early 1980s: not simply as a theme park, but as an opportunity to go behind the scenes of a working Hollywood movie studio.
You can spot E.T. the Extra-Terrestrial, behind-the-scenes production crews, miniature/special-effects filmmaking and The Sting among the imagery.
It’s fascinating to compare this with Universal Studios Hollywood today. The attractions have changed dramatically, but the idea of putting guests inside the world of movies is still at the heart of the park more than 40 years later.
Universal Studios Tour — 1982.