r/TikTokShopSellers

Hi everyone,

I’m a new TikTok Shop seller in the UK, and honestly, I’m finding it much harder than I expected to get things moving. I’m posting here because I could really use some advice from people who have been through this journey and understand what actually works.

I’ve launched my own beauty brand, and my first product is a serum. I’ve already manufactured 3,000 units, so I’m fully committed to making this business work. This isn’t something I’m just experimenting with for a few weeks. I genuinely want to build a successful brand on TikTok Shop.

The problem is that I’m struggling to find the right direction.

Here’s what I’ve been doing so far:

• Sending around 200 affiliate invitations every day to TikTok Shop creators.
• Approving sample requests and sending products to creators who want to promote them.
• So far, I’ve approved around 30 samples, but haven’t generated any sales from them.
• Trying to figure out which creators are actually worth targeting, what metrics I should focus on, and how to turn all this effort into sales.

I’m honestly overwhelmed by the number of creators on the platform. Should I be targeting creators with 5k followers, 50k, or 100k+? Is it better to work with smaller creators who have an engaged audience, or focus on people who already generate TikTok Shop sales? How do you identify creators who can actually convert rather than just make videos?

I’m also unsure whether my problem is creator selection, my product listing, pricing, content, or simply the way I’m approaching affiliate marketing.

I’m not looking for shortcuts or overnight success. I’m willing to put in the work, invest in the business, and learn. I just want to make sure I’m putting my time and money into the right things instead of blindly sending hundreds of invitations every day.

If you’re an experienced TikTok Shop seller in the UK, I’d genuinely appreciate your advice. What would you do if you were starting again with 3,000 units of stock and no sales coming in?

I’m based in the UK and would also be very happy to meet up for a coffee with experienced sellers who are open to sharing their knowledge. Sometimes having a conversation with someone who has already figured things out is worth more than watching another hundred YouTube videos.

If you’ve built a successful TikTok Shop business, scaled through affiliates, or launched a beauty brand, I’d love to hear about your experience.

Thanks for reading. Any honest advice would mean a lot.

We are the best brand TikTok Shop has to offer. We manufacture, formulate, package and sell our own brand SKINIST. on TikTok and other online platforms. We have been denied appeals multiple times despite myself, Joseph CEO, selling my soul including pictures and videos of myself with multiple forms of ID and real videos of our own warehouse, boxes being packed, receipts from shipping vendors, etc., and I'm hoping someone can actually help a great American brand survive in this climate. Thanks in advance. Frustrated.