What is your opinion about webinars and their conversion rates?
With my website MooseMoney, most conversions come from Google Ads and Search.
I have retargeting campaigns on FB and TikTok enticing visitors in a 7 days, 7 emails drip campaign I call an email credit building course.
My open rate for this sequence is over 60% and I even have a good reply rate of around 5%. But conversion from it is very low, probably because only one of the 7 emails actually include an affiliate link.
So, I decided to run a webinar with similar content, but more in a workshop format, where I actually ask question from the audience.
People also give me their phone number to register, so I was planning to text them the affiliate link after the webinar. It's an affiliate link for a credit building product, so it really fit with the intent of people attending the webinar.
Any other tips or strategies to convert webinar attendants?