u/fintechjulien

For a webinar I organized, I decided to collect phone numbers mainly to add aditionnal friction. Sure, it diminishes the conversion rate, but the issue with webinars is so many people don't show up, so the as platform algo end up optimizing for people that put their email address in any form for some reason. In my experience as a marketer, much less people are willing to type in their cell number for no reason (a webinar they have no intention of attending, for example.

So, anyway, now, I was thinking of actually sending attendants a SMS 10 min. before the webinar starts, and while the webinar platform I use (Demio) automate the email reminders, they don't handle SMS. I have used TextMagic in the past, so I was thinking of creating an account there again, but would be curious to know what other marketers are using.

I have an affiliate website targeted to people with lower credit score, and right now, my main CTA on the home page, other than the article, is asking them to subscribe to the newsletter. I was wondering if any of you guys used one of those chatbot plugin that you can plug into a Claude project, and then ask some question to the user and direct them to the right product (or piece of content).

On paper, it sounds like it should work, but in reality, everytime I talked to one of those branded bots, I existed the conversation frustrated. Like, I know ChatGPT exist; why did I just waste my time here talking to this branded bot that did not have any insight?

Anyway, would be curious to know if some of you managed to make those actually useful for visitors, and profitable for your business...

With my website MooseMoney, most conversions come from Google Ads and Search.

I have retargeting campaigns on FB and TikTok enticing visitors in a 7 days, 7 emails drip campaign I call an email credit building course.

My open rate for this sequence is over 60% and I even have a good reply rate of around 5%. But conversion from it is very low, probably because only one of the 7 emails actually include an affiliate link.

So, I decided to run a webinar with similar content, but more in a workshop format, where I actually ask question from the audience.

People also give me their phone number to register, so I was planning to text them the affiliate link after the webinar. It's an affiliate link for a credit building product, so it really fit with the intent of people attending the webinar.

Any other tips or strategies to convert webinar attendants?

When you work for someone else, and they track page views or uniques, the temptation can be high to inflate traffic through cheap sources... But in my experience, it end up biting you in the ass, since it's distorting your A & B tests, it's making all retargeting campaigns more expensive (since you are essentially retargeting bots and toddlers playing games on their parent's phone and clicking on ads by mistake)... Ok, so this is not a complete list, but here we go:

1. TikTok Audience Network (Pangle)

2. Any Meta or TikTok campaign optimized for clicks

3. This off topic SEO article that rank first for a low competition keyword that you know you should delete, but you don't want to explain why SEO traffic is down to your client/boss

4. Google Ad's Display Expansion

5. Google Ad's Dynamic Search Ads

One of my side hustles is a Substack newsletter for fintech marketers. And given how much effort it takes to sell ads, even with over 5,000 subs, I started testing paid subscriptions a few months ago, with not much success. I only have 2 paid subscribers out of 5,000 as of now, and the number of free subscribers I get every week seems to be slightly lower since I did the change. To be fair, I'm sending less newsletters than I used to, so the paid offer might not even be the cause.

Anyway, would be curious to have your opinion. Do you think offering a paid option could scare off people that just wanted to subscribe for free, and lower the reader to free subscriber conversion rate?

Neo just launched joint chequing accounts — another step toward financial clarity and access for Canadians who manage money together.

Why this matters

Joint accounts let couples see where the money is going, in one place. Both partners can also move money independently, without one person being the gatekeeper for every transaction.

I’m a believer in shared finances for a personal reason. There’s a retired family in my life. The father was a financial advisor and managed the family’s money his whole life. Nobody else had visibility. They didn’t know he had been slowly losing their retirement savings on the stock market until he had to borrow from his daughter to pay off a credit card. They ultimately sold their house and went back to work — a financial tragedy that could easily have been avoided with a second set of eyes on things.

That’s why my wife and I were part of the alpha test for this feature, and why I’m glad it’s launching now for all Neo users.

How to get started

Joint chequing is available if you have a Neo Chequing account (not the older Everyday account). You can open one in about two seconds — no credit check.

Heads up on PADs: if you open a new Neo Chequing account, your account number will be different, so you’ll need to update your pre-authorized debits. Most of us have done that drill recently.

Coming soon: 1-click migration will let you convert your existing Everyday account into a Neo Chequing account without updating PADs. From there, you can convert that account into a joint account.

If you’ve been waiting for a simpler way to manage money together, this is it. Let me know your personal experience in the thread.

Special thanks to everyone who helped out in the beta — you know who you are!