r/crazyegg

I have an affiliate website targeted to people with lower credit score, and right now, my main CTA on the home page, other than the article, is asking them to subscribe to the newsletter. I was wondering if any of you guys used one of those chatbot plugin that you can plug into a Claude project, and then ask some question to the user and direct them to the right product (or piece of content).

On paper, it sounds like it should work, but in reality, everytime I talked to one of those branded bots, I existed the conversation frustrated. Like, I know ChatGPT exist; why did I just waste my time here talking to this branded bot that did not have any insight?

Anyway, would be curious to know if some of you managed to make those actually useful for visitors, and profitable for your business...

With my website MooseMoney, most conversions come from Google Ads and Search.

I have retargeting campaigns on FB and TikTok enticing visitors in a 7 days, 7 emails drip campaign I call an email credit building course.

My open rate for this sequence is over 60% and I even have a good reply rate of around 5%. But conversion from it is very low, probably because only one of the 7 emails actually include an affiliate link.

So, I decided to run a webinar with similar content, but more in a workshop format, where I actually ask question from the audience.

People also give me their phone number to register, so I was planning to text them the affiliate link after the webinar. It's an affiliate link for a credit building product, so it really fit with the intent of people attending the webinar.

Any other tips or strategies to convert webinar attendants?

One of my side hustles is a Substack newsletter for fintech marketers. And given how much effort it takes to sell ads, even with over 5,000 subs, I started testing paid subscriptions a few months ago, with not much success. I only have 2 paid subscribers out of 5,000 as of now, and the number of free subscribers I get every week seems to be slightly lower since I did the change. To be fair, I'm sending less newsletters than I used to, so the paid offer might not even be the cause.

Anyway, would be curious to have your opinion. Do you think offering a paid option could scare off people that just wanted to subscribe for free, and lower the reader to free subscriber conversion rate?

I stumbled on an interesting article this morning that mentioned that only 0.2% of websites actually run A/B tests. This really surprised me because it seems like everyone always talks about A/B testing. It's everywhere I go and everyone is doing it. Or at least I thought. I had to dig in a little deeper and get to the bottom of it because this just didn't add up. 

There are approximately 1.13 billion websites globally and around 252,000 new sites created daily. Of those 1.13 billion websites, around 193.5 million are active sites. Tracking from BuiltWith's technology shows that about 2.2 million websites are currently using A/B testing or experimentation platforms.

Where the numbers start to make more sense is that the higher the traffic to the site, the greater likelihood that testing is implemented. The top 10,000 largest sites by traffic have an A/B testing rate of 32%.

So it seems like testing is actually common, but at scale, not just across the web as a whole. My guess is that most sites either don't think they have enough traffic to get meaningful results, or testing just keeps getting pushed down the priority list in favor of getting more traffic. It feels a little backwards when you think about it though. 

Curious if you run A/B tests and if so how often, or if it's something you've been meaning to get to but haven't yet.

Sources in the comments if you want to learn more, like I wanted to. 

When you work for someone else, and they track page views or uniques, the temptation can be high to inflate traffic through cheap sources... But in my experience, it end up biting you in the ass, since it's distorting your A & B tests, it's making all retargeting campaigns more expensive (since you are essentially retargeting bots and toddlers playing games on their parent's phone and clicking on ads by mistake)... Ok, so this is not a complete list, but here we go:

1. TikTok Audience Network (Pangle)

2. Any Meta or TikTok campaign optimized for clicks

3. This off topic SEO article that rank first for a low competition keyword that you know you should delete, but you don't want to explain why SEO traffic is down to your client/boss

4. Google Ad's Display Expansion

5. Google Ad's Dynamic Search Ads

We all have a running list of things we want to test, but somehow it never happens and it stays on a list that seems never ending. I can’t be the only one with a mile long list of things I want to try. Mine includes how many fields are actually necessary in a contact form, whether the CTA placement I've always used is actually the best spot, and whether a newsletter signup is worth adding. What are a few things on your list?