Canadian SME opinions wanted. Market researching feedback.
Problem: Most SME businesses don’t have a CFO.
They have QBO, Xero or Sage and maybe an accountant they speak with a few times a year, and a stack of reports that technically answer everything… but don’t actually answer the questions they’re trying to ask.
Things like:
• Why is cash tighter this month when sales were up?
• Which expenses are quietly growing faster than revenue?
• Which customers are actually the most profitable?
• What changed since last month that deserves my attention?
• If I only had 15 minutes to review my finances, where should I start?
The information exists. Connecting the dots is usually the hard part.
I’m working on a simple dashboard that tries to explain the story behind the numbers instead of simply displaying financial statements. Before I spend more time building it, I’d rather hear from actual business owners than make assumptions.
If you could make your accounting software answer one question automatically every month, what would it be?
For anyone interested in giving brutally honest feedback, I’ve put together a very early prototype. I’m not looking for praise, users, waitlist. I’d genuinely like to know what’s confusing, what’s missing, and what would actually make it useful.