Customer advocates, what do you think about the Hype Train?
For those of you who don't know. Carvana is rolling out a new program where the customer will be receiving a text with your photo, a bio, and a link to watch your hauler on a live map.
A selfie of you and the car must be uploaded for every vehicle you deliver. There are busy days where I've had 4 deliveries. That means 4 selfies I'll be sending to 4 random people throughout the day, all year if this program is implemented.
I'm sure you can see where this might make someone uncomfortable. There are days I don't feel great and self conscious about how I look. We all have sick days, depressed days, really hot days where I'm sweaty and feel disgusting, or freezing cold days in the winter. Having to send someone a selfie i don't know, and them having that photo of me forever, really makes me uncomfortable.
Curious how the women feel about this too, having to send selfies to random men buying a car and then showing up to their house. The safety aspect is kinda crazy, because we really don't know who we're delivering the car too. Sorry to say but guys can be creepy.
I know the intention is to build hype for the customer and it's supposed to make the interaction seem more personable, but it just seems like too much to take a selfie for every task.
From what I know, this will only be starting at 3 locations, and go nationwide if they see better numbers in customer satisfaction.
Anyway I'm just curious what other advocates thoughts are on this? Thanks for reading.