
The 2026 World Cup will generate billions… but who actually gets the money?
Most people see football.
But behind the tournament there is a much bigger story about sponsors, cities, governments, broadcasters, FIFA, and the hidden economics of global sport.
In my latest video, I break down where the money really flows — and why the World Cup is not just a sporting event, but a global business machine.
Question for you:
Who do you think benefits the most from the World Cup — FIFA, host cities, sponsors, or local businesses?