Gusto Strategic Finance Case Study
In the last year I have interviewed with over 40 tech companies. My experience is in Strategic Finance in enterprise SaaS. Throughout my time recruiting I have amassed quite a diverse collection of about 20 case studies that I plan to share. Let me know if this is helpful.
Here is one I completed from Gusto:
Candidate Homework Finance, BizOps, and Strategy (FBOS)
Expected time: 4 - 6 hours
Deliverable: (i) Excel file or Google Sheet supported by (ii) short memo or max 3 slides
- Model: Create a 3-year monthly P&L forecast with the following assumptions as a
starting point. Please explain any changes you make to these assumptions. Make any
other assumptions you need and explain why.
● 400,000 active customers as of Jan 1, 2025 in the U.S.
● 5% MOM customer growth rate
● 1.4% monthly customer churn
● 6.1 person average company size
● 12 month CAC Payback (revenue)
- Business Model Discussion: Please present the P&L, then share the top three risks
and top three opportunities that you see. What is the right set of metrics to track in this
business?