r/growthmarketing

If you have 20k to spend on social, with a goal being trafic to your website, what would you do ?
This budget must integrate everything needed.

Things I personally consider and will test independently:

1- regular influencer marketing. I guess I can have a big influencer (300-500k followers) sharing on both IG and TikTok.

2- creatives + ads: I guess an agency can make 5-10 creatives for 4-5k and I can spend the rest on a trafic campaign.

3- UGC at scale + reuse of creatives for TikTok/insta boost. I guess I can have 100-200 real ugc posted on ig+ tiktok for 2-3k$, have some organic growth and re-use the best creatives for ads with the 17-18k budget

4. Try to make it with a full organic strategy on my company page. I would pay a freelancer to manage my accounts and create videos. I can may be post 2-3 videos a week for 3-4 months with a 20k$ budget

Any other idea ?

I will try and compare all these tactics in the coming weeks and post my learnings here.

Hello I have a business blog to help women who want to become entrepreneurs and I am wondering what can I do to grow my audience and get clients?

I already have over 100 people who signed for a free download and 3 people booked my free online offers one was a short 15 min call other two were free one hour online workshops and two people so far bought my downloadable products.

I use a blog to promote what I do but I noticed that as soon as I post it on places like LinkedIn I have to go back to my posts and correct it as because it looks like I get hacked and my text present as if I was never an English native speaker rather a learner who even learned the language late. So I get super frustrated and simply get an AI tool to correct it but this makes me lose hope and gets me super angry as this is supposed to be my main income.

What can I do to get my blog read and what codes can I add so that my blog does not get messed with or how can I lock it like other blogs or newspapers so it does not change. In my country copywriting is included meaning every piece that is written is original and anyone who copies it is automatically liable to fines.

And I would love to start earning fast thanks.

Most websites don't rank on Google because nobody explained how search engines actually work.
,
In this video I break down the full foundation of SEO in plain language: what it is, how Google finds and ranks your pages, the four pillars every website needs, and what Google actually rewards through E-E-A-T.

No jargon. No shortcuts. Just the real system, explained clearly, step by step.

—
WHAT'S COVERED IN THIS VIDEO:
0:00 — Introduction
0:45 — What is SEO and why organic traffic beats paid ads
2:00 — How Google ranks pages: Crawl → Index → Rank
3:20 — The 4 pillars of SEO: On-Page, Technical, Off-Page & Analytics
4:50 — E-E-A-T: what Google actually rewards
5:40 — Free tools to check your SEO today

—
FREE TOOLS MENTIONED:
→ 14-Day SEO Action Plan (free): yourseoebook.com/14-day-seo-action-plan/
→ Free SEO Page Audit & Score: yourseoebook.com/free-seo-page-audit-and-score/
→ Free SEO Test (28 questions): yourseoebook.com/free-seo-test/

I've built an app.I believe it's an improvement on the majority of competitor apps. But now I realize I need a marketing co founder.

I always knew the marketing part was important and not going to be easy. I thought I would grow to enjoy it but I recognize now that I'm just not good at it.

I'm hoping to team up with someone who has expertise in this area. Will happily give a meaningful equity stake in the business.

The app is in the language learning space so lots of scope for creative ideas. I can build tooling for automation. Reach out if you want to learn more!

so i've been running experiments with content for the past month or so and something weird happened that made me rethink everything.

i had this one article that ranked #3 on google for a decent keyword. traffic was fine. but when i checked perplexity and chatgpt? zero mentions. like my site didn't exist.

then i rewrote a different piece — same topic but structured it around direct answers, added more third-party sources, broke it into these little "answer blocks" instead of long flowing paragraphs. didn't even care about the keyword density honestly.

that one gets cited. by perplexity. twice in the same response.

the original article still gets more clicks but the second one is showing up inside AI answers where 60% of searches apparently end now without anyone visiting a site.

i think the optimization game flipped and most of us are still playing the old version. we're chasing rankings and clicks when the actual visibility is happening inside the answer itself — and if you're not structured for that you're just invisible to anyone using AI search.

still figuring out what makes something "citable" vs just "rankable" but the gap between the two is real and it's bigger than i expected.

has anyone else been tracking this or am i just late to noticing?

Reddit marketing services as a growth loop not a one off campaign

Most growth teams try reddit once, get banned, and quit. I am looking at reddit marketing services but not for a launch spike. I want it as an always on channel. That means monitoring keywords, jumping into solution seeking threads daily, building karma, and compounding trust.

Has anyone turned reddit into a repeatable growth loop for b2b? We have PLG motion and need users who already have intent. Paid ads are too broad and expensive now.

I have been handling the social media for 3 brands for almost 2 years now and to be honest, proving results still feels confusing sometimes. There are months where posts get good reach and lots of interaction but it doesn’t seem to turn into anything meaningful then there are random some posts that don’t perform well publicly but somehow bring inquiries or customers later That’s why I’m curious how other people are doing it. Are you tracking sales, leads, website visits, bookings, conversions or something completely different? Do you use tools and dashboards or are you keeping it simple with spreadsheets and basic reports?

I am also wondering if measuring ROI changes depending on what you do. I’d imagine agencies, freelancers, local businesses, SaaS companies and creators probably all look at different metrics What’s one thing that made you realize your social strategy was actually working? And what’s one mistake you made while tracking performance that changed the way you report results now?

Would genuinely like to hear real experiences because I feel like many of us are still trying to figure this out. Share your process, opinions, or even things that didn’t work it might help someone else too

I spoke to someone last night, and he was doing 100% video content, not just through your usual suspects, but also through forums and other communities like Facebook. It was interesting because his product is 100% B2B. Like heavy, B2B, and he is roughly getting 1-2 leads per day with no budget.

Now I'm curious to know what you doing with your marketing? Not the polished stuff, or the Gary V BS playbook you'll use once you have budget and a team. Right now, today, with whatever scrappy setup you've got. How are you getting people to notice what you're building?

I ask because every early-stage founder I talk to is figuring this out differently. Some are going hard on Reddit and getting banned from subreddits. Some are doing cold DMs and cringing through every send. Some have found a weird channel that shouldn't work but does. And a lot are just winging it hoping something sticks.

What's been your move? What's actually working right now, and what did you try that was a total waste of time?

For the past few months, we thought our main marketing problem was simple: we were not producing enough content.

But over time, we realized the real issue was not volume. It was the way we were approaching marketing itself.
I want to share the exact workflow we now use every week to grow our SaaS and move toward a 100K+ acquisition goal. This is not a hack. It is a repeatable system we are actively running.

1. Step 1: Check your AI visibility and collect real user pain points
Instead of starting with traditional keyword research, we now focus on how visible our product is inside AI search systems.
The reason is simple. Users no longer search with short keywords. They ask full questions in natural language. AI systems also do not just match keywords. They generate answers based on relevance and trust.
This changes everything. Ranking for keywords is no longer enough. You need to be included in AI generated answers.
We often screenshot the exact way users describe their problems. Even small differences in wording can lead to completely different results in AI search.
At this stage, we also review competitors. We check how often they appear in answers to the same questions, and whether they are being referenced more than us.

2. Step 2: Turn every pain point into FAQ style content
This step had the biggest impact on us.
Previously, our content looked like this:
AI resume optimization

ATS scoring

Resume templates

Now we rewrite everything as FAQs based on how users actually ask questions:
What does AI resume optimization actually do?

How does ATS scoring help me get interviews?

Do I really need a template for my resume?

The goal is simple. We structure content the way users naturally ask questions to AI systems.

3. Step 3: Use Workfx AI to improve overall visibility
At this stage, we execute across four areas:
Content creation and optimization
We create content that matches real search intent and is structured in a way AI systems can easily understand and retrieve.

Building trust and brand presence
We participate in real discussions and generate content based on actual user conversations. We also build consistent presence across platforms to improve how AI evaluates the brand.

Technical improvements
We fix structural and performance issues that might prevent AI systems from properly reading or indexing our site.

Page and conversion optimization
We improve product pages, messaging, and visuals to turn visibility into actual conversions.

To be honest, we were not doing this in a structured way before.

4. Step 4: Consistency matters more than tactics
None of these changes produce results overnight.
But after running this workflow consistently for a few months, we started seeing stable and meaningful growth in user acquisition.

The biggest takeaway for us is this:
In the future, SaaS growth may not belong to teams that produce the most content, but to teams that understand how AI systems interpret and represent their product.

Artificial Intelligence Optimization (AIO) is redefining the future of digital visibility. As AI-powered platforms like ChatGPT, Gemini, Claude, and Perplexity reshape how users search and discover information, traditional SEO alone is no longer enough.

To stay visible in AI-generated answers, businesses must now focus on:
Training for AI search visibility
Building entity-rich content
Optimizing semantic relevance
Increasing LLM citation signals
Strengthening conversational discoverability

The future of content strategy is shifting from keyword rankings to AI recommendation visibility.

#ArtificialIntelligence #AIO #AISEO #LLMSEO #GenerativeAI #SemanticSearch #AIVisibility #ContentStrategy #FutureOfSearch #DigitalMarketing

I’m building a football community app and I’m starting to understand something really real at this stage.

Even if the product idea feels strong, without funding or an existing audience it basically feels like you’re building in silence.

No distribution engine, no brand reach, just trying to create momentum from zero while competing for attention in a very crowded space.

I’m curious how others have dealt with this early stage gap.

Do you focus on building a small core group first and manually driving engagement, or do you try to push marketing harder early even with limited reach?

Would love to hear what actually worked in real situations, not theory.

I have started a brand however it's been 2 years that we are not able to reach the stability. Still sometime we get 10 orders a day and the next day nothing.
Our CPC is very low below average on meta. Apart from meta I am on other market place but only able to generate 5-10 K a month.
Not able to generate revenue. Orders are really low. Not able to increase it.. last month got very few orders. Not able to go more than 10 orders. Still really confused why we are not able to het the orders. We have website we do have a social media presence we show face.
People in our category making the same videos on social media dont know how are they getting views and orders. We are not aboe to crack it.
What to do?

SXO — Deliver the Right Experience
Search Experience Optimization (SXO) goes beyond rankings. It focuses on creating fast, seamless, and meaningful digital experiences that keep users engaged and build trust instantly.

Modern users expect:

Fast-loading pages
Clean and intuitive layouts
Scannable content
Clear navigation
Trust signals and contextual proof
Personalized user journeys

SXO combines SEO with user experience to reduce friction, improve engagement, and increase conversions. Visibility alone is no longer enough — the experience after the click determines whether users stay, trust, and take action.

Outcome: Better engagement, stronger trust, and higher conversion potential.
#SXO #SearchExperienceOptimization #UserExperience #SEO #DigitalMarketing #ConversionOptimization #UXDesign #ContentStrategy

For the past two years, our agency ran a quarterly SEO audit for each client that took roughly three weeks from kickoff to delivery. One person handled the technical crawl, another pulled backlink data and keyword rankings, a third built the competitive positioning matrix, and then someone stitched it all into a deck that usually landed a week late. About 60 billable hours per client, and by the time it shipped, half the data was stale.

Last quarter I scrapped the whole process and rebuilt it as a single continuous pipeline. The output is now a live interactive HTML report on a .mule.page subdomain. It covers technical site health (crawl errors, Core Web Vitals, indexation gaps), maps the client against five competitors across 14 dimensions like domain authority and content velocity, renders a radar chart so leadership can see relative strengths at a glance, and surfaces keyword clusters where competitors rank and we don't, filtered by traffic value so the content team gets an actionable list instead of 4,000 irrelevant terms.

I'll be honest about what flopped first. My initial attempt was to chain together three separate tools and stitch their outputs with a script. That broke constantly because one tool would update its export format or rate limit me mid crawl, and I'd spend half a day debugging before the actual analysis even started. Switching to a MuleRun agent that handles the scraping, normalization, chart rendering, and deployment in one pass on a cloud VM solved the reliability problem. I write a plain English brief, point it at the domain and competitor URLs, and come back four hours later to a live report. The first run still took a full day of tweaking that brief, though. Getting it to produce a clean deliverable rather than a data dump required several iterations, and I still adjust filters per client vertical.

The radar chart was a learning experience too. I originally used nine axes and the result was an unreadable blob. Five to seven axes (domain authority, content depth, backlink velocity, topical breadth, Core Web Vitals, local pack visibility) is the sweet spot for B2B clients. And the competitive positioning matrix ended up being the slide clients actually stare at. They skim the technical audit, but they spend ten minutes on the matrix, especially when the dimensions map to KPIs they already track internally.

First time I shared one of these reports, the client asked how many people worked on it. When I said one person plus an afternoon, the conversation shifted to "can we do this monthly instead of quarterly." That frequency upgrade increased our retainer value by about 30% because the faster cadence justified a higher fee while our delivery cost barely moved. We reallocated about 12 freed hours per client per quarter into implementation work, and average organic sessions improved roughly 15% within two quarters of the switch.

The part I'm still figuring out is whether monthly delivery trains clients to expect this speed as the default, which could compress margins over time. For now, the shift from "here's what's wrong" to "here's what we already fixed this month" has justified premium positioning rather than eroding it.

Chat GPT has launched its new ad platform after testing with select partners for months.

I’m curious to hear from anyone who has been through the signup process - how long is it taking to get approved? What are your early impressions of onboarding and the tool itself?

I’m really interested to see and test the targeting options considering the different ways people interact with LLMs vs search engines.

Around a year ago I realized most client frustration was not actually coming from the content itself. It was coming from how they were consuming the results. Back then I used to send performance updates reel by reel. If one post underperformed, the whole conversation suddenly became negative even when the overall month was doing well. Clients would focus on one low view count and mentally ignore everything else like profile activity, inquiries, saves or website clicks After dealing with this repeatedly, I changed my reporting style completely.

Now I avoid discussing individual posts too much unless something performs exceptionally well or exceptionally bad. Instead I started showing trends over 30 days and things like how profile visits changed, how returning viewers improved, whether inquiries became more consistent, which type of audience was interacting and what kind of content was actually leading people deeper into the funnel.

The difference in client reactions was honestly huge I also noticed clients became less emotionally reactive once they stopped checking performance post by post. A random low view reel no longer felt like a disaster because they could see the broader direction clearly Another thing I learned is that clients understand business language much better than platform language. Saying this content brought more interested buyers usually works better than throwing terms like retention curve or watch percentage at them. I am not saying this solves every difficult client situation obviously but it reduced unnecessary panic calls for me a lot

If anyone else here changed the way they communicate reporting or strategy over the last couple years because of how fast short form content changed expectations