r/gymowner

How do I get an absurd amount of customers?

What are your top priorities in acquiring new customers? Is it focusing on social media marketing? Focusing on getting influencers? Getting better google reviews and how do you convince a customer to do that? Seo? Ads? What are you struggling with?

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u/Orange_milin — 1 day ago

Anyone use GMS like mindbody?

Does anyone use GMS with partner integrations like Perkville or FitGrid? Have you seen an increase in retention or acquisition with these tools? What do you love / can’t live without or hate about them?

reddit.com
u/Orange_milin — 3 days ago

Need Help Reaching Gym & Restaurant Owners 🚀

Urgent help needed 🙏

I’m trying to reach restaurant owners and gym owners because I recently started building premium modern websites for local businesses.

I already made some high-quality demo websites with:

- online ordering

- booking systems

- WhatsApp integration

- premium mobile design

- modern branding

Right now I urgently need a few real businesses to work with so I can build case studies and grow this properly.

If you know any:

- restaurant owner

- cafe owner

- gym owner

- fitness studio owner

please send this post to them or tag them below.

I’m offering custom website demos first, and they only pay if they genuinely like the result.

Trying to build something big from scratch 🚀

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u/GooseZestyclose9058 — 3 days ago

Referrals slowing down

Feeling a bit lost with all the marketing advice out there. We were always great with referrals but in the last few months intake has slowed down to a point where I sense it.

Always maintained a strong Google profile but never put much effort into SEO and we aren't the posting-every-day type of place.

What would you prioritize first that doesn't require a full agency hire? DIY SEO, getting more active on socials, Meta ads?

Not looking for referral or retention advice - we've maxed that out.

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u/Potential-Focus-1538 — 4 days ago

Advice for moving equipment? (From employee)

Not sure if this is the right place, but there is no Gym employee subreddit so maybe you all can help.

I work at a gym franchise and I am being delegated the responsibility of moving equipment nightly in order to clean under the floors. My manager is both new and is not being helpful in terms of instruction on how to complete this, and i work overnight so it will only be me and one other employee (neither of us are managers). We are a fully stocked gym with heavy strength machines, cable towers, smith machines, squat racks, etc. Cardio equipment is designed to move for the most part, but strength is not.​

In terms of equipment, we only have a hand cart and a pallet jack, nothing else. I am going to approach my manager about potentially getting new equipment is help with moving stuff. What should we ​actually look into getting?

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u/JerryBoyTwist — 5 days ago
▲ 1 r/gymowner+1 crossposts

Hey guys,

So I have been involved in MMA for the better part of 15 years and over the past several months I’ve been building a platform called Black Arrow MMA. I originally started this because I have trained in gyms all across the US and they seem to all have one thing in common - No dedicated system for managing their fight teams. As a youngster I would have loved for my coaches to put all my training on an App to show me where I'm strong and where I was weak / how I could improve...Something to keep me on track. I believe this will help younger athletes and seasoned pro's alike.

The app is focused more on the fight team side of gyms rather than general memberships/billing stuff.

Some of the things it currently does:

Fighter profiles

Skill assessments

Fight camp planning

Weight tracking

Scheduling training sessions / media obligations / weight cuts

Upcoming fights

Coach/Team organization

I’m still refining it and honestly just trying to figure out if this is something coaches/fighters would actually use consistently in the real world.

I’d love honest feedback from people involved in MMA:

Coaches

Fighters

Gym owners

I'm just looking to hear what seems useful or what maybe seems unnecessary. What would make something like this worth using during fight camps for the pros or even aspiring fighters to help them get to the next level.

Not really trying to hard sell anything right now — mostly looking for real feedback and possibly a few people willing to test it and tell me where it sucks.

Appreciate any thoughts.

PS Apologies if this isn't allowed here - Please remove if not. Thank you!

u/BlackArrowMMA — 7 days ago
▲ 6 r/gymowner+1 crossposts

How do you find and where do you look for your gym management software?

really curious - what do you do and where do you look for gym software? i know you can do a google search, but where else do you look for software that fits your needs? (is it from youtube? fitness influencers? forums?)

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u/rjvalenz — 8 days ago

Opening 2nd location next quarter — what management software actually scales without doubling cost?

Single-location operator for 5 years, 540 active members. Signing the lease on a second site next month, opens in Q4.

Current stack is held together with rubber bands. door access on one system, billing on another, scheduling in a spreadsheet, and a CRM I built in Notion. It works at one site. It might break at two.

Looking at proper multi-location platforms now and the pri͏cing tiers are a mess. Some quote me a flat rate then it's per-location + per-member + pp markup and suddenly it's $600+/month per site.

Who's running multi-site on something that didn't ruin their mar͏gins?

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u/Savings-Ad342 — 8 days ago

How to deal with churn

Gym owners with 1,000+ members — what actually reduced your churn long-term?
I’m at ~2,000 members but as I increase signups, cancellations are rising.
What systems made the biggest difference for retention?
#churn

reddit.com
u/thelastnatty1 — 8 days ago

Does anyone else feel permanently behind as a PT?

honest question.. how many of you actually lose clients just because you couldn't reply fast enough

like you're mid session, phone going off, you ignore it obviously. finish up, check your messages, someone was asking about sessions an hour ago and now they're not responding. gone.

happens to me way more than i'd like to admit

curious about a few things actually.. is it mostly whatsapp or are you drowning in instagram dms too now? and what about no shows — how often does that happen and are you actually charging for it or just letting it go?

what does your sunday look like genuinely because mine is basically just catching up on everything i missed during the week.. chasing payments, replying to people, sorting bookings. feels like i spend more time on the business stuff than the actual training sometimes

what's the thing that does your head in the most running this thing day to day? not the training, the stuff around it

curious what people are actually struggling with.. or maybe it's just me 😅

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u/rolk5hi — 10 days ago

AMA with Mike Ferreira, President of Gym Launch: TODAY at 12pm EST. Drop your questions below.

We're back for Round 2, Ask Us Anything.

Mike Ferreira, President of Gym Launch, is back in r/gymowner for another live AMA: Today, May 8th at 12pm EST.

Drop your question in the comments here. Leads, retention, pricing, staff, cash flow, scaling...all of it is fair game. Mike will start answering at noon, eastern.

-- The Gym Launch Team

https://preview.redd.it/o8wjkz11txzg1.jpg?width=1320&format=pjpg&auto=webp&s=18b27f2ae10612a52fd3c36120a55c9c249e5405

reddit.com
u/GymLaunch_Official — 14 days ago

What CRM are you using for your gym? Looking for recommendations

Hey everyone! I'm in the process of choosing a CRM system for a mid-sized fitness club (around 400 active members). Currently considering Mindbody, Glofox, Zen Planner, and a few local solutions.

What are you using? What do you love or hate about it? Most important for me: online booking, member app, and clean reporting on trainer performance. Appreciate any insights!

reddit.com
u/After_Ad4459 — 12 days ago

Continuing ed/CE recs for trainers

Hi all! I have a small but mighty team of CPTs who hold certs from different bodies (NSCA, NASM, ACE). They are all good at what they do, AND I am looking for some good continuing ed courses we can do as a team to level up our practice across the board. I'm especially interested in courses that teach about breath mechanics and postural support, working with aging populations - particularly new information about how to safely program plyometrics/power moves- and anything you felt was a "missing manual" beyond the very basics that the CPT courses cover.

It's great if the courses offer CE credits for any of those certifying orgs, or a cert of their own, but not strictly required.

I've taken and in turn recommend:

  • Mamastefit's pre/postnatal trainer cert
  • Brianna Battles' Pregnancy and Postpartum Athleticism course
  • Katie St Clair's Empowered Performance

Have not taken, but am considering, and would love ideas beyond:

  • Conor Harris' biomechanics course
  • Active Life Professional's assessment programs

Happy for any recs you have!

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u/No-Needleworker7642 — 11 days ago

Hey everyone!

I posted this in my local subreddit and figured it might be helpful to share with ya'll in here.

I run a gym called Sessions Personal Training with two locations in Los Angeles (one in Mar Vista and one in Santa Monica) and we focus exclusively on Semi-Private Personal Training ($62.50/session) and One-on-One Private Training ($175-$375/session).

We took all of our marketing in house recently and have focused primarily on Meta Ads (instagram and facebook).

We almost exclusively run video ads which I write, shoot, edit, and place myself.

Here are the metrics and results:

Budget

$500 / day average ad spend in April (although we have just increased to $1,000/day for the month of May in anticipation of a summer slowdown).

Mar Vista

  • Meta Ad Spend: $705.46
  • Total Leads From Ad Spend: 27
  • Average Cost Per Lead From Ad Spend: $26.13
  • Total New Sales: 18
  • Average CAC: $14.63

Santa Monica

  • Meta Ad Spend: $11,416.21
  • Total Leads From Ad Spend: 184
  • Average Cost Per Lead: $62.04
  • Total New Sales: 29
  • Average CAC: $265.74

Other Numbers

  • Total Ad Spend: $13,452.50
  • Total Leads: 211
  • Total Sales (Semi-Private & 1-on-1 Private Training): 47
  • Total New Cash Collected: $40,811.95
  • Average UpFront Spend Per New Member: $548.21
  • First Month ROAS: 1.82
  • Schedule Rate: 42.18% - this is our bottle neck. We've started to dial more aggressively and update our ad creative for frequently in order to get this as close to 60% as possible.
  • Show Rate: 73.73%
  • Close Rate: 81.27%

We spent 16 months in the hole and worked with three different marketing / coaching programs before taking everything in house. I got value from all of them and they all helped put me in a position to finally do things on my own. The two biggest things that changed things for me:

  1. Clear Metrics. Knowing every dollar that goes into advertising and every dollar coming back helped provide me with the insight I needed to take a risk on spending the $1k/day that we're currently spending.
  2. No Offers. This is the antithesis of "Making an offer so good that people feel stupid saying 'no' to." Instead, we make hyper-focused ads calling out our ideal client avatar. They are incredibly simple. Here's the script:

>"My name is (coach). This is (gym name). We help (client avatar - e.g. "men/women over 30/40/50") accomplish (goal - e.g. "move better, feel better, and get really freaking strong"). If you're interested in learning more, click the link below, fill out the form, and schedule your complimentary tour and fitness orientation today. I look forward to seeing you in (gym name).

We still have growing to do as we're still about 50 members away from our ideal capacity but it's nice to finally be on the right track after months of wondering how we were going to keep the lights on.

Happy to answer any questions you might have!

reddit.com
u/sessionspt_la — 14 days ago