Ever noticed how differently people pronounce brand names around the world?
For example, “BMW”. Same brand. Same three letters. Completely different pronunciations depending on the language.
Imagine launching a global brand campaign without considering how your brand name is actually spoken by different audiences...
A pronunciation that feels completely natural in one market can sound very different (or even awkward) somewhere else. It’s a small detail, but it’s a good reminder that global brands need to think beyond translation.
How do you pronounce BMW where you’re from?
#CulturalIntelligence
u/RWSGroup — 13 days ago