i need help - should i start an agency?
i’m sanity-checking an idea. this is quite important to me so pls be mindful :)
TL:DR; ex-founder with pursuing a deeply aligned but weird and uncertain career path in neurotechnology, now considering launching another biz excited by the learning opportunity + owning my work which to me is important.
i’m an ex-founder, previously built non-technical service businesses to 6 figures. lately i’ve been pursuing a much narrower path for the last 2 months (even moved to SF just for that): consumer neurotech / human flourishing / science + tech. it feels deeply aligned with me, BUT also quite hard, and very uncertain career path. i’m currently helping an early-stage neurotech startup mostly for equity. exciting, but uncertain.
at the same time, i’m getting pulled toward starting an automation agency for dental clinics.
why dental? my parents have run a dental clinic for 25+ years. so i’d have a first client, deep domain access, honest feedback, and probably warm intros to other clinics. main excitement is: i have never worked for anyone else than myself, and feels weird to give my life for something i don't actually own. so building another business in an exciting area (tech and automations) is attractive.
the idea would be to treat it as a paid 3–6 month experiment: build useful automations for their clinic, learn the tech properly, create a case study, and see if there’s real pull. if it works, maybe grow it for 1–2 years, delegate, or even sell. if not, i still learn automation/healthcare ops.
my worry: this might just be shiny-object syndrome. i’m excited by owning the work and building leverage. i know an agency is not "build cool workflows" but mostly client management and maintenance.
for people who’ve built agencies or sold automation to local businesses: does this sound like a smart unfair advantage, or am i underestimating the boring reality?