








Assignment — Nevermore Collection Wednesday-inspired concept for The Souled Store
Hi everyone! I’m a 2nd year Product Design student, and this is an academic footwear design project where I studied an existing brand and developed a new product concept within its design language.
For this project, I chose The Souled Store and explored the possibility of introducing a more gothic, fashion-oriented footwear collection. I developed the Nevermore Collection, inspired by Wednesday, Wednesday Addams’ signature boots, Nevermore Academy, gothic architecture and the dark-academia aesthetic of the series.
Rather than simply putting character graphics onto an existing sneaker, I wanted to explore a new boot silhouette with gothic detailing, purple and black accents, chains, metal hardware, architectural patterns and subtle references to Nevermore.
I’ve included my brand research, moodboard, inspiration, design exploration, sketches, alcohol-marker rendering and final visualization to show how the concept developed from research to the final design.
A note on the final visuals: I used AI-assisted visualization to communicate the final concept more realistically and show how I imagined the finished footwear as a real product. The research, concept development, design decisions, sketches and hand-rendered exploration are part of my own design process.
I’d really appreciate honest and constructive feedback.
I’m still learning product design, so I’d genuinely appreciate feedback on what works, what feels weak, and what I should explore differently in my iterations.