r/redlobster

Red Lobster had unwittingly handed creators the perfect stage for a mukbang—the South Korean–born online genre in which hosts eat for an audience, sometimes to spectacular excess. Ambitious mukbang-ers eager to prove their gastronomic stamina descended on Red Lobster locations across the country to consume absurd quantities of shrimp. One YouTube video by Joey Kinsley, a.k.a. “Sir Yacht,” features the influencer shoveling down shrimp for 10 hours straight.

The chaos spread from dining rooms to newsrooms as Red Lobster became one of America’s most-discussed restaurants—for all the wrong reasons. While customers drawn by the deal monopolized tables to gorge on order after order of shrimp, restaurants ran out of shrimp and turned away regular customers. The chain filed for bankruptcy protection in May 2024, with $692 million in total liabilities, and revealed in court documents that it lost $11 million on Ultimate Endless Shrimp in the third quarter of 2023, and then $12.5 million in the fourth quarter. It closed roughly 130 of its 700 restaurants and cut corporate staff.

Now a creditors’ trust is suing Red Lobster’s former parent companies, claiming breach of fiduciary duty and fraud. In a lawsuit filed in May, it’s alleging that Ultimate Endless Shrimp wasn’t an epic blunder, but a conspiracy designed to force Red Lobster to buy massive amounts of shrimp—a scheme, the trust alleges, that put an Asian seafood giant’s interests ahead of Red Lobster’s, extracting millions from the American restaurant chain via overpriced shrimp purchases, and ruining its reputation in the process.

The real story behind Red Lobster’s $20 Ultimate Endless Shrimp fiasco: How an American seafood icon lost its way