
How a DIY Adobe Illustrator design landed Rebel Creamery in a $23.8 million fight with Van Leeuwen
Rebel Creamery’s founders say they designed the company’s logo and ice cream pint packaging themselves in Adobe Illustrator. But that DIY branding design landed them in a nearly $24 million legal dispute.
The Utah-based, low-carb ice cream maker, whose products are sold at Target, Kroger, and Walmart nationwide, filed for bankruptcy on Aug. 14**,** days after appealing a federal judge’s order to pay rival Van Leeuwen Ice Cream millions over a trade-dress dispute.
According to a Chapter 11 filing in the U.S. Bankruptcy Court for the District of Utah, the maker of Rebel ice cream listed $13.78 million in assets and $23.85 million in liabilities. The bankruptcy follows a July 16 ruling over allegations Rebel deliberately copied Van Leeuwen’s design.
The dispute stems from Rebel’s packaging: solid-colored pint containers with a minimalist design and prominent black cursive lettering. Rebel’s founders told the court they designed the company’s logo and trade dress themselves in late 2017 using Adobe Illustrator, and claim not to have retained any drafts or initial records of the design.
Read more [paywall removed for Redditors]: https://fortune.com/article/how-a-diy-adobe-illustrator-design-landed-rebel-creamery-in-a-24-million-fight-with-van-leeuwen-08-19-2026/?utm_source=reddit/