The other partners at my firm are allergic to greater than 100% realization and scold me for it. Am I horrible person or are they behind the times?
I come from a background of big firms. I spent almost a decade at EY then was a non equity partner for a couple years at a $200M firm before now being a partner at a 30 person firm.
The other partners are all young like me (less than 40), but either grew up at this firm, came from another small firm, or only spent 1-2 years at a larger firm.
I feel like I’m hitting a cultural difference.
I learned from day 1 when proposing for a new client to map it out. I had excels that I would enter the time I thought to do everything including silly things like how much time going back and forth in year 1 trying to understand the business/return with the client. Then it would calculate the fee based on various levels hourly rates. I would then present a range to the client in the engagement letter. For example say I came up with $10k. My engagement letter would say I estimate to do these services to cost $9,000 -$11,000.
Once the work was done if the WIP was $9,000 I still would bill $10k. If it was $10,000 to $11,000 I would bill the actual. This matched expectations.
My fellow partners have a much different approach. First they pull a fee right out of their ass on the spot. No thought behind it. Next let’s say they quote $10k (never a range either). If the WIP is $9k they bill $9k because “it’s wrong to charge more than the work took”. If it’s $11k sometimes still $10k because “that’s what they agreed to”.
This blows my mind. We leave so much money on the table doing this. It’s not even a one year problem. If you bill them $9k and next year things go sideways and WIP is $10k now, suddenly you have to explain a 10% fee increase. Where in my example I would bill $10,200 and they would be like dang, fees only went up 2% for inflation? Nice!
Obviously this scales worse on bigger numbers. I’ve seen 10k+ left on the table per engagement. Then factor that in times hundreds of clients.
Whenever I bring this up, I’m looked at like I’m a scumbag. That I’m a greedy man that is literally robbing these little clients and they aren’t the big companies or HNW individuals I’m use to. I wish I was lying, that’s the looks and attitude I get.
Now I’ve begun to question myself and what I’ve done for 15 years. Am I horrible person? These people agreed to a fee range and I’m in that range. If I make 150% realization, that’s a win. And it helps me cover the clients where I can only get 70% realization. I’ve had clients where I think the WIP will be $20k or whatever but they refuse to extend so I quote them $25k because I know I don’t have time during busy season so I hope they find someone else. If they don’t, it’s the price for making me work until 10pm on a Friday in March. When the other partners find out I do this, it’s like I told them I’m shaking down an old lady in a nursing home. What do you mean you’re charging them $25k for $20k of work!