r/u_Muted-Profession-958

I'm really curious if content creators are still being rewarded for creativity. It seems to me that the best way to get views on your post these days is by consistently posting for an extended period, regardless of what you create.

There are some creators that spend hours creating something that is totally original and high quality yet get barely any views. Whereas, there are other creators that create low-quality, simple pieces every single day and see rapid growth. At this point in time, it appears that the only way to gain initial visibility is through having a long track record of consistency, and only when someone starts paying attention will they begin to appreciate creativity.

On the other hand, the top creators that have long-term success have differentiated themselves in some way, whether through their storytelling, personality, editing, or their ability to connect with people emotionally.

My thoughts are as such... Do algorithms really promote/suppress creative content, or are they mostly built to reward consistency and quantity?

I have been thinking about audience retention lately; I'm curious how many editors/creators have views on what keeps an audience watching through to the finish. People seem to have shorter attention spans than ever before; videos that are really good can lose many viewers quickly due to weak pacing or weak hooks.

Do you believe that audience retention is primarily due to the editing, storytelling, psychology or other factors?

As I continue to see modern content, I get a sense that people are deciding to stay or scroll away within seconds. Short form content has conditioned audiences to view content at lightning speed, and I genuinely feel that attention is now one of the most difficult aspects to attain on the internet.

What is really intriguing is that attention is no longer solely about the quality of the content being created. Even when a video has good content, if the hook, pacing, and storytelling fail to capture the viewer's attention immediately, the viewer may not stick around to view the entire piece of content. As a result, today's creators and editors appear to be focusing more on retaining audiences and understanding audience psychology rather than simply visual aesthetics.

Do you believe that short-form content has permanently impacted audience behaviour in regard to how they consume content or this is simply an interim point in which content producers are modifying their approach to create longer-form content?

Since I want to create my personal brand, I keep thinking about how to create a consistent brand and working with content creators as a video editor.

We hear “be consistent with your content,” but consistency alone does not reflect that the quality will be excellent. There are creators producing content every day; some do not get any engagement, while some creators producing content periodically can quickly get engagement for their videos.

My previous experiences in building a personal brand were unsuccessful because I spent so much time on design rather than what value my products could provide to my followers. I am now focused on assisting creators in producing content that retains viewer attention, rather than just “creating a cinematic experience.”

When did you have the realization that your content was improving?

I would appreciate hearing from other people’s perspectives. I am still learning and developing as a video editor and continue to evolve in this area every day.