u/Muted-Profession-958

I'm genuinely really curious what you guys do to hook the audience to your contents, and how you could make successful contents continuously. I just don't know how to ask it, please teach me your ways guys.

And also give me a general idea of how long it took to grow your account to however much followers/ subs it now has.

I've been trying to expand my network lately and realized I probably spend too much time in my own bubble, And then I suddenly got curious about what you guys do for a living.

Whether you're a founder, freelancer, creator, marketer, developer, designer, agency owner, or doing something completely different, I'd love to hear about it.

I'm just genuinely looking to connect with people and expect the same from you who are from different industries and learn what everyone is up to. You never know where a conversation might lead.

Been running a small creative studio for a while now and it happens more than I'd like to admit. Sometimes it's a project going nowhere, sometimes it's a business decision I keep avoiding, sometimes it's just life stuff sitting in the back of my head.

I tried different methods like taking a walk, switching tasks, talking it out, they work sometimes but not always.

What do you guys do to actually get out of it?

I've been editing for a few years now and recently started my own small studio doing short and long form content, mostly for creators and small businesses. The editing side I've got down, I genuinely enjoy it and I know my work is solid. But the client side is where I keep hitting a wall.

I've tried cold DMs, posting samples on social, even reaching out to people whose content I actually like. Some of it works a little, but nothing feels consistent.

For those of you who've been doing this longer, how did you actually land your solid clients?

I edit Reels, TikToks, YouTube Shorts and long form YouTube videos. I work with content creators and startup businesses who need clean, well paced videos without spending hours doing it themselves.

Rate is $40/hr.

Portfolio available on request. DM me if you're interested.

I am specialized in short form content Reels, TikToks and YouTube Shorts. If you're a creator spending more time editing than actually creating, that's probably slowing your growth down more than you realize.

I'll handle editing, captions and everything in between so you can focus on content creation.

If you're interested or want to see my work, drop a comment or send me a DM.

This does not get talked about enough in the editing community so I wanted to open it up here.

What are you currently charging per hour or per project? Are you freelancing, working with an agency, or locked in with one creator? And honestly, do you feel like you are being paid what you are worth?

Drop your rate, your experience level, and how you landed on that number. The more transparent we are with each other, the better we all get at knowing what to ask for.

I have spent a good part of my time taking on whatever came my way. Different creators, different styles, different expectations every single time. And while it kept me busy, it never quite felt like I was doing my best work.

The projects where I genuinely thrived were always the ones where I had time to understand the creator, their audience, and what they were truly trying to communicate. Those are the collaborations that pushed me to be a better editor.

That realization is what's driving my decision now. I have availability opening up in my schedule and this time I am being intentional about how I fill it. I am not in a rush to just stay busy. I want to find one creator I can commit to, grow with, and do work I am actually proud of week after week.

If that sounds like the kind of working relationship you have been looking for in an editor, I think it is worth a discussion.

I am a video editor with dedicated time opening up in my schedule and I am looking to invest it in a meaningful, long-term working relationship with a content creator.Rather than taking on short-term or one-off projects, my intention is to partner with someone whose content I can genuinely contribute to over time.

If you are a content creator who publishes regularly and values having a dedicated editor who is reliable, communicative, and invested in the quality of your work, I would welcome the opportunity to connect. Please feel free to share your channel or portfolio below, or reach out to me directly so we can discuss whether this would be a good fit for both of us.

Afew years ago I thought companies with good products or services would always be successful; however I have seen creators grow their business exponentially over other established companies who took a lot longer to try to establish themselves as businesses.

A person who has shared their thoughts through various channels for one year can now have personalities with an audience of people with whom they have established a bond of trust, have successfully established themselves as a brand, have created a loyal following of individuals who are willing to support whatever product they are doing, and have a large number of customers that are willing to purchase from them right away as soon as they launch a new service or product.

On the other hand, I see companies that may have better quality products, but they are still having trouble connecting with their customers. It appears that personal branding has become an effective way to distribute products and to create a connection between the creator and the consumer. Consumers will no longer simply purchase products from companies, but instead they will purchase products based upon trust, perspective, and familiarity with the creator.

I'm finding that the growth of some creators is based more on their ability to connect with their audience than the amount of editing skill or how much editing they've completed.

I wonder if that means that audiences are looking for a connection rather than good editing

What do you guys think about this?

I'm really curious if content creators are still being rewarded for creativity. It seems to me that the best way to get views on your post these days is by consistently posting for an extended period, regardless of what you create.

There are some creators that spend hours creating something that is totally original and high quality yet get barely any views. Whereas, there are other creators that create low-quality, simple pieces every single day and see rapid growth. At this point in time, it appears that the only way to gain initial visibility is through having a long track record of consistency, and only when someone starts paying attention will they begin to appreciate creativity.

On the other hand, the top creators that have long-term success have differentiated themselves in some way, whether through their storytelling, personality, editing, or their ability to connect with people emotionally.

My thoughts are as such... Do algorithms really promote/suppress creative content, or are they mostly built to reward consistency and quantity?

I have been thinking about audience retention lately; I'm curious how many editors/creators have views on what keeps an audience watching through to the finish. People seem to have shorter attention spans than ever before; videos that are really good can lose many viewers quickly due to weak pacing or weak hooks.

Do you believe that audience retention is primarily due to the editing, storytelling, psychology or other factors?

As I continue to see modern content, I get a sense that people are deciding to stay or scroll away within seconds. Short form content has conditioned audiences to view content at lightning speed, and I genuinely feel that attention is now one of the most difficult aspects to attain on the internet.

What is really intriguing is that attention is no longer solely about the quality of the content being created. Even when a video has good content, if the hook, pacing, and storytelling fail to capture the viewer's attention immediately, the viewer may not stick around to view the entire piece of content. As a result, today's creators and editors appear to be focusing more on retaining audiences and understanding audience psychology rather than simply visual aesthetics.

Do you believe that short-form content has permanently impacted audience behaviour in regard to how they consume content or this is simply an interim point in which content producers are modifying their approach to create longer-form content?

The more time I spend around creators, editors, and online businesses, the more I realize how powerful content has become. A single video can build a brand, attract clients globally, grow a business, and even change someone’s life.

But at the same time, the space feels more competitive than ever. Millions of creators are posting daily, every niche feels saturated, and attention spans keep getting shorter.

Still, I think the creators winning today are the ones who understand storytelling, audience psychology, emotional connection, and consistency — not just “posting content.”

As someone working around video editing and creator content, I genuinely feel the demand for quality content is only increasing.

If someone started today with zero audience, would you still recommend content creation as a long-term path?

Since I want to create my personal brand, I keep thinking about how to create a consistent brand and working with content creators as a video editor.

We hear “be consistent with your content,” but consistency alone does not reflect that the quality will be excellent. There are creators producing content every day; some do not get any engagement, while some creators producing content periodically can quickly get engagement for their videos.

My previous experiences in building a personal brand were unsuccessful because I spent so much time on design rather than what value my products could provide to my followers. I am now focused on assisting creators in producing content that retains viewer attention, rather than just “creating a cinematic experience.”

When did you have the realization that your content was improving?

I would appreciate hearing from other people’s perspectives. I am still learning and developing as a video editor and continue to evolve in this area every day.

I used to think being a good video editor was enough to get clients, but I realized most creators don’t just need “an editor” anymore, they need someone who understands attention, storytelling, retention, and how content actually performs online.

I previously failed trying to build a personal brand/business on Instagram because I focused more on looking professional than providing real value. After learning from that mistake, I shifted my focus completely toward helping content creators grow through better content editing and storytelling. Since then, I’ve been working on short-form and long-form content for creators and brands while constantly studying what makes people stop scrolling and stay engaged.

Right now, I work with creators who want:

1. high-retention short form videos

2. engaging YouTube edits

3. cleaner storytelling and pacing

4. better hooks and audience retention

5. content optimized for platforms like Instagram, TikTok, and YouTube.

I’m not trying to act like a huge agency or some “10M views guaranteed” editor. I genuinely enjoy helping creators make better content and grow their audience through editing that actually keeps viewers watching.

If you’re a creator looking for a reliable editor, or even someone to brainstorm content structure and hooks with, feel free to reach out.