r/u_Responsible-Bar32

Been going deep on Klaviyo for a while now and want to get genuinely expert-level at retention, not just "set up a welcome flow and call it done."

Here's where I'm currently focusing:

Flows I'm prioritising:

• Abandoned cart + checkout (with proper conditional splits)
• Post-purchase (usage tips → review → cross-sell → restock)
• Winback / re-engagement (with sunset suppression at the end)

Campaigns I'm running more of:

• Segmented broadcasts by RFM (champions vs at-risk vs one-time buyers)
• Seasonal/festival campaigns with early access for VIPs
• Re-engagement campaigns before moving people to suppression

Strategies I'm currently testing:

• Moving discount to Email 3 only - no early bribing
• Checking "placed order since flow start" splits on every flow
• Cleaning lists regularly to protect deliverability

😍Genuinely curious what helped YOU go from intermediate → advanced in Klaviyo:

• Which flow gave you the biggest revenue jump?
• Any segmentation strategy that surprised you?
• Anything you wish you'd stopped doing earlier?

Drop your experience below 👇 - trying to learn from people actually doing this, not just YouTube tutorials.