u/Responsible-Bar32

Hey guys,

Building out a new Welcome Series in Klaviyo and trying to find the sweet spot between "not annoying the subscriber" and "maximizing conversion."

If you're open to sharing:

1. What industry/niche are you in?
2. How many total emails are in your welcome flow?
3. What is the time delay you use between Email 1 and Email 2?

Been going deep on Klaviyo for a while now and want to get genuinely expert-level at retention, not just "set up a welcome flow and call it done."

Here's where I'm currently focusing:

Flows I'm prioritising:

• Abandoned cart + checkout (with proper conditional splits)
• Post-purchase (usage tips → review → cross-sell → restock)
• Winback / re-engagement (with sunset suppression at the end)

Campaigns I'm running more of:

• Segmented broadcasts by RFM (champions vs at-risk vs one-time buyers)
• Seasonal/festival campaigns with early access for VIPs
• Re-engagement campaigns before moving people to suppression

Strategies I'm currently testing:

• Moving discount to Email 3 only - no early bribing
• Checking "placed order since flow start" splits on every flow
• Cleaning lists regularly to protect deliverability

😍Genuinely curious what helped YOU go from intermediate → advanced in Klaviyo:

• Which flow gave you the biggest revenue jump?
• Any segmentation strategy that surprised you?
• Anything you wish you'd stopped doing earlier?

Drop your experience below 👇 - trying to learn from people actually doing this, not just YouTube tutorials.

I've spent the last 2 years in cold email marketing, but I've been quietly building something bigger on the side.

I made a decision to transition into strategic email marketing - where every single email is treated as a revenue asset, not just a message in someone's inbox.

Here's what I've built on my own:

Set up a dummy Shopify store and placed real test orders to understand how data flows through Klaviyo

Built signup forms, landing pages, and designed full flows from scratch.

Created campaigns and segmented audiences based on engagement and purchase behaviour.

Implemented the RFM framework (Recency, Frequency, Monetary) to define customer lifecycle stages.

From my professional experience:

My core focus has been email deliverability - domain warmup, DNS authentication, inbox placement, and maintaining sender reputation. I understand what happens before an email even gets opened.

Where I'm at honestly:

I haven't worked with real live store data yet - but my fundamentals in Klaviyo are solid. I don't need handholding on the tool. I just need the opportunity to apply what I know in a real environment.

I'm open to roles at agencies or e-commerce brands - junior or beginner-level is fine. I'm ready to work, learn fast, and contribute from day one.

If you're hiring or know someone who is, drop a comment or DM me.