Power couple ceos ? Eww
Some influencer founders are genuinely the most delusional people walking this planet.
They sit online acting like self made visionaries and “power couple CEOs” meanwhile their company is running on overworked employees, panic and pure stupidity.
Got to know a lot about one such beauty brand recently and holy shit the amount of fake image building is insane.
The husband wife founder duo act all humble and hardworking online but apparently behind closed doors it’s just ego, chaos and nonsense management. No structure, no planning, no brains just constant pressure dumped on employees while the founders play dress up founder on Instagram.
And apparently the wife barely even knows what’s happening inside the company. Just the face of the brand smiling in campaigns while employees literally spoon fed every single thing to the founders like they’re toddlers running a startup.
Scripts?
Employees.
Launch planning?
Employees.
Execution?
Employees.
Fixing terrible ideas?
Employees.
Meanwhile founders just sit there throwing out dumbass ideas and calling it “creative.”
At some point “creativity” just becomes a fancy word for “we have no clue what we’re doing.”
Apparently these launches are filled with the most random bullshit ideas imaginable and employees are expected to magically turn that garbage into successful campaigns overnight.
Like please shut the fuck up nobody is a “marketing genius” because they suggested some cringe launch concept during a meeting.
And the work culture sounds absolutely miserable.
Majority female team yet somehow zero empathy for health issues, burnout or personal situations. Just nonstop pressure and guilt tripping like the company should become your entire life.
The funniest thing is founders like this genuinely think suffering = productivity.
No babe.
You’re just bad at management.
And the CCTV obsession is creepy as hell too. Imagine being so insecure as a founder that you constantly need to monitor employees instead of trusting them to do their jobs normally. That’s not leadership, that’s control freak behavior.
Apparently there are rules for breathing, talking, existing except actual systems to run the company properly.
No communication.
No leadership.
No planning.
Just ego, micromanagement and fake startup energy.
Then these same founders cry about employee turnover as if people are leaving for no reason.
Maybe people leave because working under emotionally immature influencer bosses who think they’re revolutionizing the beauty industry is mentally exhausting.
And the funniest part?
Most of these brands are surviving purely because of old social media popularity and parasocial followers, not because the founders are some genius entrepreneurs.
Good lighting and fake humility really fool people online.