r/whitespark

🚨 Breaking news: Google is now pulling social media posts directly into Google Business Profiles.
They’re calling it the “Social Media Updates” carousel, and it can show your latest posts from connected social channels right on your Profile.

Google is making it clear that social media is becoming a very important part of every business’s local SEO strategy. And I think this matters for AI visibility too.

Here’s what you need to do if you want your social posts to show on your Google Business Profile:

1. Connect your social profiles to your Business Profile.
2. Stay active on social.
3. Bonus tip for AI: I suggest creating social posts about your services, offers, products, locations, and expertise, rather than only posting fun or educational content.

If your socials are active, Google can give that content extra visibility. And the more clearly you describe what your business does, the easier it is for AI systems to understand your business and recommend you.

Huge thank you to Valentina Vasileva for giving me the heads up about this.

🚨 Breaking News: Google is now pulling Reddit threads directly into Google Business Profiles. A new “About this place” section is now showing on some Google Business Profiles on desktop, primarily for food and drink businesses. Valentina Vasileva first spotted this section, and when I went to check it out myself, I noticed these Reddit threads.

Google just handed you your local business Reddit strategy. If this were my business, I would make sure my voice is on every one of these threads:

• If someone has a question, answer it.
• If someone recommends your business, thank them.
• Bonus: start engaging on all of the subreddits that Google is referencing on your GBP (and your competitors’ GBPs)

We know Google has been flooding the search results with Reddit, but this is the first time I’ve seen such a direct connection to Google Business Profiles.

Go get your business mentioned on Reddit ASAP!