Independent, open source benchmark of company enrichment APIs - firmographic enrichment
We benchmarked eight company enrichment providers - People Data Labs, Apollo, Parallel, PredictLeads, Explorium, CompanyEnrich, ZoomInfo and Exa — against a cohort of 282 companies whose reference fields were manually verified from live LinkedIn company pages.
Resolution rate is a solved problem, so stop shopping on it
Provider resolved rate% cov% p50 latency
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People Data Labs 277/282 98.23 94.33 274 ms
Apollo 273/282 96.81 93.05 654 ms
Parallel 281/282 99.65 94.68 21,317 ms
PredictLeads 282/282 100.00 87.94 556 ms
Explorium 268/282 95.04 75.96 616 ms
CompanyEnrich 278/282 98.58 93.69 309 ms
ZoomInfo 267/282 94.68 88.72 1,132 ms
Exa 282/282 100.00 77.09 8,143 ms
Every provider resolves between 94.7% and 100% of domains. That spread is not a buying signal. Latency spans 274 ms to 21,317 ms — a 78x range — and that one probably is.
How is the ground truth verified?
Human labellers verified every scored Ground Truth field across official company sites, filings, registries, news, reputable reference sources, redirects, and canonical or alternate LinkedIn URLs. Invalid or unreachable candidates were removed; the frozen cohort contains 282 reachable companies before provider scoring. The resulting judgments and audit artifacts are public and reproducible.
Reproducing it
- Results: https://openbenchmarks.com/company-enrichment
- https://openbenchmarks.com/api/benchmarks/company-enrichment
Do contribute and star it ~ it's open-source!
Happy to add a provider or extend the cohort or add more metrics that you care about.