u/1vs1arena

Quick context: I've been running a niche fragrance brand for about a year (extrait de parfum, EU-made, ~60€ price point, mostly DACH market). Everything so far was organic + creator content — we never touched paid ads.

A few weeks ago we started producing UGC and launched our first Spark Ads on TikTok. Current state: ~4 videos live, ~$400 spent, 0 sales.

My question: shift the budget to Meta, or keep pushing TikTok?

A few things I'm genuinely unsure about:

• Is 4 creatives / $400 just way too little data to judge anything?
• For a product people literally can't smell online, does cold paid-to-purchase even make sense — or should I optimize for add-to-cart / traffic first and let a retargeting pool build before expecting sales?
• For anyone selling fragrance or other "sensory" products: what actually moved the needle for you — TikTok or Meta?

Not looking for a magic bullet. Just trying to figure out if I'm bleeding money on the wrong platform or just being impatient.

Appreciate any input 🙏

Quick context: I've been running a niche fragrance brand for about a year (extrait de parfum, EU-made, ~60€ price point, mostly DACH market). Everything so far was organic + creator content — we never touched paid ads.

A few weeks ago we started producing UGC and launched our first Spark Ads on TikTok. Current state: ~4 videos live, ~$400 spent, 0 sales.

My question: shift the budget to Meta, or keep pushing TikTok?

A few things I'm genuinely unsure about:

• Is 4 creatives / $400 just way too little data to judge anything?
• For a product people literally can't smell online, does cold paid-to-purchase even make sense — or should I optimize for add-to-cart / traffic first and let a retargeting pool build before expecting sales?
• For anyone selling fragrance or other "sensory" products: what actually moved the needle for you — TikTok or Meta?

Not looking for a magic bullet. Just trying to figure out if I'm bleeding money on the wrong platform or just being impatient.

Appreciate any input 🙏